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  Category: Articles » Business » Sales » Article

Car Sales Training and Tools for a Growing Competitive Dealership

By Tim Davis

Car Sales Training is something that the more successful dealers in America are embracing with open arms once again. As competition stiffens across the States, dealers are finding it more important that they have a well-oiled machine…accomplished through an effective car sales training program.

As new technologies sprout up every day, more dealerships realize that they are able to leverage them to their advantage and implement much of this new technology into their car sales training programs.

Car sales training programs are now teaching advanced prospecting methods as well as relationship-building techniques; thus enabling the dealership to leverage the new relationships of their entire sales staff with the prospects and customers. This has been a huge leap forward in overall growth…all accomplished through a better car sales training program.

Another area that car sales training programs have improved is through the usage of computers and the internet. Car sales people from coast to coast are building their own personal sites, many through a program called AutomatorPlus a program that has literally changed the landscape of how sales consultants are communicating with their customer base.

As car sales people realize that they indeed are the ones building the relationships with the prospects and customers, it has grown more important for them to have their own individual approach, rather than one sponsored through the dealership itself. Car sales training has literally taken the 21st century by storm.

Another area that car sales training has keyed in on is the use of Weblogs, otherwise known as blogs. This is a place where sales people can "let their hair down," so to speak, and just be themselves. The effectiveness of this strategy alone has been enormous.

Think about it for a second. You have a sales person…working day in and day out. They are coming into contact with literally hundreds of prospects on a weekly basis on behalf of the dealership. We all know that people buy from people they like…and the blog has been a huge contributor to the "like" aspect.

Let me paint a really quick picture. A prospect comes in…visits the dealership for the first time to begin some initial research on a vehicle. They meet up with a nice young man…utilizing all of the strategies that he has been taught through the dealerships car sales training program, including the use of a blog.

The prospect completes their research and leaves. The young salesperson has done everything correctly…dealt with the prospect in a professional manner and collected some contact information. On the back of the salespersons card, he placed the URL of his personal blog (used for professional purposes only).

When the prospect arrives home, they go to the URL and learn a little bit more about the salesperson. They learn what high school they went to. They learn the name of the sales person's wife and young child. They meet the family dog…and even see the family and their friends having a barbeque on the 4th of July.

Do you think that the prospect sees this salesperson as merely just "another guy," or do you think that there is a connection that is beginning to happen? Do you think that this prospect perhaps might even share this blog URL with a few of their friends and family? We are sure of it…and it is an amazing thing sweeping the country.

We congratulate the dealers that are engaging technology and more efficient car sales training programs, you are definitely the leaders moving forward.

Car sales training is a must for every sales person who wants a successful career in this business, so start turning things your way right now by clicking
car sales training.

About the Author
Tim Davis is the Marketing Director for Breiter Strom, an international marketing company based out of Lake Tahoe, Nevada. Tim has been a major contributor to the newest Breiter Strom product "AutomatorPlus," the product that has more dealerships buzzing than imaginable, because when it comes to car sales training, Tim Davis is the go-to guy.

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  Some other articles by Tim Davis
Automotive Sales Training
In automotive sales training, lectures about relationship building and how vital it is to the life of a successful car dealership abound. But how many salespeople actually remember or ...

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