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How to Build Massive Keyword Lists - Part 1
By Rob Taylor
As keyword marketing becomes more and more expensive
and competitive, it has become essential when building your
lists to focus on the maximum number of phrases and their
variations that a surfer might enter into the search engines.
Why?
Because according to Amit Singhal, principal scientist at
Google, a guy who really should know what he's talking
about, over 50% of the 200 million searches performed a day
have never been searched before. He also said: "When
performing a search most surfers give a 2-4 word query".
So here are my top 18 recommended ways to build massive
keyword lists:
1. Visit your competitor's web pages and look in the title and
meta tags.
2. Search for brand names in Google's Sandbox. This will
return additional keywords that searchers entered when using
the brand name. You can also enter regular keyword phrases
and get related keyword phrases that have been searched on
Google.
Link: https://adwords.google.com/select/main?
cmd=KeywordSandbox
3. Look over your past customer testimonials, and see if there
are any keywords you can use. This strategy lets you get
inside your customer's mind to produce more market centric
keywords.
4. Consider synonyms. A synonym is a word having the same
or nearly the same meaning as another word or other words
in the language. Enter your keywords into Roget's
Theasaurus for a list of related synonyms. Also visit LexFN.
Links: http://thesaurus.reference.com & http://www.lexfn.com
5. Think of singular and plurals keywords.
6. What about verbs? Example: Ride, rode, ridden, ridding,
rides.
7. Use hyphenation and variations. Example: off-shore,
offshore, off shore.
8. Consider domain names. Many people enter domain
names into the search engines rather than their browser
address bar. Example: cnn.com. In June 2005 cnn.com was
searched 843,256 times on Overture.com.
9. Get books on your subject and use the terms in the index
and glossaries to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then ask
your web host how to download your raw stats files. Run them
through the software and you will then discover every
possible keyword combination that surfers have used to find
your website.
Link: http://www.megastep.com/wle
11. Use Wordtracker. What does Wordtracker do? "... helps
you find all keyword combinations that bear any relation to
your business or service - many of which you might never
have considered." Wordtracker is an essential tool to use.
Link: http://www.keywordlistbuilder.co.uk
12. Then go to the Overture Keyword Suggestion Tool. Enter
in a keyword and Overture returns all the prior month's
searches that include your phrase. The problem with the
Overture tool is that it doesn't give you the exact way that the
search was entered. This is why it is essential to use a tool
like Keyword Tumbler (see # 18) to generate the maximum
possible number of keyword combinations that a user might
enter a search phrase into the engines.
Link: http://inventory.overture.com
13. Use abbreviations and misspellings. A good misspelling
tool is Search Spell. Search Spell uses actual misspellings
entered into the search engines. Misspelled Keywords is
another software tool that will literally create thousands of
misspellings for any given keyword phrase you enter into it.
Link: http://www.searchspell.com/typo &
http://www.misspelledkeywords.co.uk
14. Use acronyms. An acronym is a word formed from the
initial letters of a name. Example: due diligence becomes
DD. A good acronym generator is Acronym Finder.
Link: http://www.acronymfinder.com
15. Combine your keyword phrase into one word. Example:
strawbale houses => strawbalehouses.
16. Use "space" and "+" with keywords. Example:
- strawbale+houses
- strawbale +houses
17. Visit Crossword Compiler and download their demo
software. Plug in your keywords and discover a multitude of
additional words.
Link: http://www.crossword-compiler.com
18. Once you have your list compiled visit Keyword Tumbler
and download the free software. Put your keywords into a text
file and then let Keyword Tumbler generate multiple
variations of each keyword phrase you have... instantly!
Link: http://www.keywordtumbler.com
It does this simply by mixing the words in each phrase
around. Example: "horses for sale" generates a list like this...
horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses
As Perry Marshall, author of the Definitive Guide to Google
AdWords said at a recent seminar: "Every combination of
keywords that somebody could conceivably type in on
Google is a market."
Link: http://www.megastep.com/pm
I hope you have found this advice useful? It's the exact same
procedure I use everyday when fighting the pay-per-click
wars.
About the Author
Rob Taylor has been marketing online since 1996. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every month. Subscribe free to his high content newsletter at http://www.megastep.com
Article Source: http://www.simplysearch4it.com/article/4897.html
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