Who Do You Sign Up With?
By Roger Gurung
Martin Luther King once said: "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy".
Those words resonate as strongly today as it did when it was spoken over 40 years ago. Great leadership will propel you to the next level, it will help guide you in making decisions and ultimately, by choice, it will mould you into the person you want to be.
In any environment where there is a team concept such as a union, a sports team, a business, cub scouts, girl guides or what have you, the type of leadership demonstrated is what separates the great organizations from
the good ones.
When you are considering joining a network marketing or direct sales company - and there are 120,000 of you doing just that every month – the person sponsoring you must have the ability to bring out the best in you and, in turn, you must show him or her you are coachable and willing to take instruction to be the best you can be. Failing that, you will fail. Definitely words not to live by.
But there's a lot more to it. As you enter the world of network marketing you also enter the world of business ownership. You must treat your business as such and not as a past time if you want the results you desire. And no matter what the product is, always remember your business is a people business first.
Leadership takes many forms and as you sponsor people you will attract those that show the leadership skills necessary to build a great organization and at the same time help grow your business. In that mix, however, there will be those that work against you and complain about what's always wrong; stay clear of those types and even better don't sponsor them, it's not worth it!
At the turn of the century, "Good to Great" a best-selling book by Jim Collins was published. It tells the true story of 11 publicly traded companies that achieved cumulative returns at least three times the market for 15 straight years. The person at the helm of these great companies was labelled a Level 5 leader.
These leaders all shared at least one thing in common and one of them was how they served their organizations and its people.
It's no different in network marketing or direct sales. Obviously you will evaluate the business opportunity but also evaluate the person sponsoring you, are they the kind of leader you want to work with? Will they help you get to where you want to go? It is not only a business you are entering, you are also entering a partnership.
In the end, if you have great success in your business it wasn't all because of the leader who brought you in but they do deserve a good deal of credit. The same can be said if you fail miserably, the leader who brought you in should get some of the blame but you must also look in the mirror for your answers. Choose wisely!
About the Author
Roger Gurung is a full time home-based entrepreneur with 15 years of corporate sales experience. He has travelled extensively around the world, particularly in Europe, where he worked as a journalist when he was based in London.
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At some point in your life, maybe very recently, you may have been in contact with someone in a network marketing or direct sales company offering you the opportunity of a lifetime.
Great proposition ...