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Watch your leads and sales explode with these 6 valuable website tips.
By David Mason
Did you know that the majority of sites on the internet only have a 1% conversion rate?
At Mantis Technologies (www.mantistech.com.au) we have extensive experience in what makes websites work. After years of research, we have compiled the following list of ways that you can significantly increase your leads and sales.
Headline
Research shows that a change in your headline can produce nearly a 2000% increase in sales. The headline is one of the most important aspects of your website and is one of the first things that people will look at when viewing pages in your website.
The right headline on your order / enquiries page can account for 80% of the reason why someone would order from you.
Your headline should concentrate on the biggest benefit of your product or service and create curiosity. For example, great headlines are:
• Increase your turnover by 400%!
• Manage your website without any programming knowledge!
• Stand out from your competitors!
Using 'ownership' names such as 'your' or 'you' also increases the effectiveness of your headlines.
Font colours and bullet points
The majority of people visiting your site will be 'skimmers'. They will not read all the text but instead they will skim through the copy looking for things that match up with what they are searching for.
By listing your benefits and features in bullet points and using red for headings can increase your conversion rate.
Testimonials
A strong testimonial can increase your sales by up to 250%!
When people see that others have used your business and are highly satisfied with your service, that will encourage them to buy your products and services.
Testimonials should be descriptive and tell a story. They should also include the full names and company name of the person giving the testimonial.
An example of a good testimonial is:
"David, I would like to say thanks for the fantastic site you and the staff at Mantis Technologies have built for us. Our business has expanded ten fold as we are now shipping our products all over Australia and have hundreds of new happy customers. We are currently receiving over 2000 hits and enquiries per day. We would like to thank you for your never ending support and backup service. I highly recommend any business looking to build a new site to contact Mantis Technologies."
Brett & Karryn Fletcher , All Blinds and Bits
Audio Marketing
Research shows that using Audio (or video) on your website can increase sales by over 400%!
Using audio or video in your website gives it a personal feel that is often lacking from websites. This helps make the customer feel at ease and feel a bond with the person talking.
By using a photo and audio (or video), you can introduce yourself to the customer and help bridge the gap that an impersonal website will suffer from.
Order / enquiry buttons
All marketing experts will tell you the golden rule of sales – ask for the order. By placing order / enquiry buttons in easy to access places on your website, you can actually increase leads and sales quite dramatically.
Newsletters
Did you know that up to 90% of people who visit your website are not ready to buy? If you don't have a way of capturing their details then you are potentially only achieving 10% of what you could achieve with your website.
By simply having a 'subscribe to our newsletter' box on your homepage, you can capture visitors details and build a database of highly targeted leads.
Research shows that you generally need to grab someone's attention 7 times before they will place an order with you. By sending out monthly newsletters, you are touching base in a highly efficient way with your potential clients. Monthly newsletters are also a fantastic way to keep selling to your existing clients (after all, it is 3 times easier to sell to an existing client than a new one).
If you post your newsletters on your website, you will also increase leads for two reasons:
1) Visitors will see fresh content on your website and keep coming back for more
2) Search engines will pick up on the fact that there is new, relevant and additional content on your website and that will boost your search engine rankings.
One great system for sending newsletters is www.mantismail.com – this includes a free trial system so you can try before you buy!
About the Author
If you read this article, please post a link to our website http://www.mantistech.com.au
Article Source: http://www.simplysearch4it.com/article/39987.html
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