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How you can Uncover the Secrets to Internet Marketing part 6
By William Milligan
In my last article (part 5) I shared the fourth step with you concerning the secrets to Internet Marketing. Below I'm going to list off the fifth step of my system. How to make a serious income on the net starting with less than $150.
5. Lead Generation Marketing
This is yet another critical ingredient that is responsible for making this system all come together for you. But what's the definition of the term "Lead Generation Marketing?" Well it simply means that you're never trying to sell anything directly from one of your ads. Lead Generation Marketing means you're not listing features and benefits in your ad to get the prospect excited enough to get his/her wallet out. With Lead Generation Marketing, you're not even trying to describe the product in your ads at all. No, at this point, you don't want money; you just want to get the reader as curious as possible.
There's only one reason to use Lead Generation Marketing and as the name implies, that's to get people to email me, call me, or fill out an online form. Your objective is to simply get as many people as possible to stand up and come forward, telling you they're interested in what you've said so far. With this kind of advertising, you're basically using a strong headline to make the reader curious enough to request the free details or free report you offer in the ad. And the people who respond to these types of ads are called your "Leads."
When you're paying for an ad, you're usually very limited on space. With the average paid ad, you've only got enough space to display your headline, a sub-headline, a couple intriguing statements and some sort of directions telling the reader what you'd like them to do next. See below for an example of a typical ad:
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Why Your Day Job Might Not Be Sending Your Next Check! …And what you can do to protect yourself now!
A typical day job offers you zero long-term financial security. I'd like to show you something that puts you in control and puts YOU in front of the money!
For complete details visit my website at: www.NewInsideInfo.com
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The above example is acceptable because I'm not trying to sell the reader anything yet. I'm simply getting the reader excited, curious, and motivated to take the action of visiting my website. Notice how I'm just asking the reader to take one step. I'm only asking the reader to do one little thing. Now, I'll use the same version of the ad above but change it to show you why it's a bad idea to ask the reader for too much in the beginning.
My money-making plan can make you up to $25 for every Sale you make. It's easy, just sell my ultra-vitamins. Everybody Needs vitamins. Right? Of course, so sign up now by calling My toll free order line at 800-000-0000. It's only $99 if you join Today and you're membership lasts for a 1 full year!
You can see in the example above that I'm asking the reader to do too much. And not only am I asking the reader to do too much, but I'm asking them to do it too quick. I'm asking them to commit their money way too soon. Advertisements can be compared to dating in one way. If you come on too strong too quick, it's a turn-off, and most people walk away.
The main process of "Lead Generation Marketing" is to separate people that are interested from those who are not. This technique works right from the beginning to weed out people that would otherwise end up wasting your time. This allows you to focus all of your energy and efforts on the people that may actually buy something from you. This pre-screening process helps you to avoid the prospects that would end up just wasting your time and never buying anything from you.
The "Lead Generation" technique is simply a method of offering your niche market something free. Make sure the item you're offering them for free is something with high perceived value to your niche market. Even if it's just a 2 page report that cost you nothing to send to the people who respond to your ad, it can still have a high perceived value. To create this high perception of value in your free give-away, you simply need to know what your niche market craves the most.
Now it's important you understand that the free report you'll be sending to the people who respond to your ad is actually just a sales letter in disguise. You don't want it to look like a sales letter because then your prospect will just throw it away. No, the secret is to make your free report look like it's mostly high quality information designed to help the reader out, but toward the end of your free report, you weave a subtle sales message into it. If you over-do this sales portion too much, or if you're too obvious about what you're up to, you'll lose your prospect and they'll never become your customer. So you must walk a fine line between giving your prospect some good information and selling them all at once within your free report. That's what makes your "Lead Generation" so effective and efficient.
About the Author
William Milligan is the founder of
http://www.NewInsideInformation.com
A website that uncovers the secrets of internet marketing, advertising, and sales.
Contact us at info@newinsideinformation.com
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| Some other articles by William Milligan | |
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