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Website Marketing 101
By Scott Sedwick
When it comes to website marketing and promotions, you
need to start here...
Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front
of it's targeted audience. Sounds easy huh? It just takes
time, perseverance, and the will to succeed! A budget will
help too!
The hardest part is sorting through all the crap that's
available to (supposedly) help you. Yes, I said crap.
There is a mountain of businesses out there making incredible
claims about FREE traffic generation, FREE hits, Mega sales,
$20,000 in 3 hours,- or worse, for a small fee of $29.95 we
can... blah, blah, blah.
Save your money! I have spent enough for all of us.
Following through with our suggestions offers you the most
lucrative, ethical, and professional ways to achieve
substantial results and still sleep at night. No, you don't
have to go for your wallet, I will tell you about these
programs in this article (for no charge). A good education
will assist you the most.
If you already have a website, we recommend a Website Analysis to
point out any major areas for improvement.
Before You Build
1. Have a plan - Not just a good idea. Take your idea and
formulate a complete plan around your goals. Highlight any
USP's you may have.
2. Build Meta-tags into every category page! This is crucial
to targeted traffic success with the Directories and Search
Engines. You need to be found, not by your company name (only)
but by "keywords" that the general public would use to find
your type of business or service. DO NOT just pick any words,
this is critical!
3. Use those keyword phrases throughout your site or particular
page (use not abuse). Reinforce what topic you are addressing
within that page(content).
4. Publish an article or newsletter that shows you are an
authority on the topics you cover (or try to sell). Just a
spiffy sales letter is not enough. This is also critical in
acquiring the email addresses of prospective customers.
5. Create some banner ads with impact for future partnership
advertising. You will use these on your site as well as banner
partners you can swap impressions with.
6. Begin considering what types of businesses or partners would
or could compliment your offerings. Start a list.
7. Important: Create a budget for marketing your website.
Yes, there are many things that you can implement for free,
however, successful websites HAVE spent money wisely to get
them to where they are. Don't be fooled, you WILL spend
money on marketing your website - it could be potentially
more than what your website costs you to build. The verse
goes like this... "Build it and they won't come". You may
have already learned this, and that is why you're here. There
is much, much more, and we would be happy to help you, but this
is a good start.
Good luck with your online business!
About the Author
Scott is the Founder and Sr. Project Manager for Hyperformance Media, Inc. a website marketing firm since 1996, located just outside of Chicago, IL. Specifically, he has over 24 years of sales and marketing experience and accomplishment in the computer industry.
Copyright SS
ss@hyperformancemedia.com
http://www.hyperformancemedia.com
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