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Why do search engines look for "inbound links" for ranking websites?
By Shrinivas Vaidya
Dear friends, ranking high at the search engines for a keyword
which has high demand is every marketers dream. No matter what
your website about, a fully loaded super store or a hobby site,
you need traffic and search engines have a capacity to provide
an unending supply of thousands of visitors (if your niche has
that much demand) at zero cost.
Actually it would be wrong if we say that search engines send traffic
at zero cost. There is a price you need to pay to rank high
and that's TIME. Yes, it takes time to reach there.
there are many factors that undergo a normal Search Engine
Optimization exercise and building "inbound links" is considered
one of the most challenging tasks involved today. To understand
better why search engines look for inbound links, let's take
a real life example.
For a moment forget the Internet, forget you website/search engines
anything that has to do "ranking high", just read this small
story.
There was a young boy Jim, about 21 years old. He was a fantastic
painter. He painted in water colors on canvas. His favorite
subjects were landscapes, natural beauty, mountains, etc...He
could spend hours painting and playing with colors. Colors were
his passion, his life.
He lived in a small village that was away from a major metro city.
With a small population, no one really visited this village very
often. Jim was very happy with his passion of painting.
One day Jim's uncle visited his home on a Sunday. When he saw Jim's
paintings he thought Jim has got an inborn talent of colors, of
looking towards the surrounding beauty that he was able to capture
on canvas. His was a special skill that very few people have.
So he suggested Jim to move to the city to display his work to
people out there. Jim assured him that whenever he gets the
opportunity he would definitely make the best of it.
Then the golden day arrived. Jim was listening to a radio station,
when he heard the announcement of an exhibiting of paintings to be
held in the metro city. Jim thought this is what I was looking for an
quickly rushed to the city at his Uncle's place to arrange for the
formalities.
Five of Jim's paintings got selected and displayed at the metro city
exhibition. He got a tons of post and is still getting from his
fans and now the best part is he is making thousands of bucks just
from a single painting. He is happy and wealthy too. His passion
is keeping satisfied and now he is famous guy. The villagers are
proud of having him in their village.
OK... now what's this story got to do with SEO..you ask..
A lot...If you read the story again you will discover that Jim is
already happy when he is in his village, spending most of his
time with paints and brushes. But when he displays his work out
to public, his work is admired by more and more people. It has
to do with "numbers". Again when no one knew about his talents,
he still was a great painter, but now because now thousands of
people say that "Jim is a great painter" his value becomes
magnified thousands of times.
Now if Jim launches his website on water color paintings where do
you think it must rank.. You see, it's a numbers game. Of course
it's also important that who recommends Jim as a great painter.
But Jim doesn't care, he's already taken all the care for years
polishing his painting skills. All he knows is producing great
quality paintings for his customers which are ready to pay him
truckloads of money.
There is a simple exercise to do. Put yourself in Google's shoes,
imagine that you are Google.com [:-)] and then look at Jim's new
website. If I am a regular Google user I will take all the care
to see that my search results for the keyword "water color paintings"
show up results that are best and most importantly recognized by
experts in the art industry.
This is true for every search engine out there, including Yahoo! and
MSN, because they want to retain their users.
Here "inbounds links" come into picture. The number and the quality
of inbound links is the only way for the search engines to
recognize the quality of the website it is supposed to rank. Of
course as I mentioned there are many factors that a search engine
will look for, but inbound links can have a major impact on your
rankings.
Again if Jim wants his website to rank well for many years to come,
he will have to keep on producing quality work just the way he is
doing now. Most people think that search engines are money
machines, just build a website, get is indexed and forget about it.
But it is getting a long term goal now a days to rank high at the
search engines. As I said it comes at the cost of TIME. If you
are ready to go for it, creating traffic through search engines
will be one of the most profitable skills you will ever learn
in this lifetime.
I hope this article was useful....
Copyright Shrinivas Vaidya
About the Author
Do you think that inbound links matter a lot to rank high at the search engines? Visit Shrinivas Vaidya's blog on how to suggest link and skyrocket your rank at the search engines at http://suggest-link.blogspot.com
Article Source: http://www.simplysearch4it.com/article/21527.html
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