Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Writing & Speaking » Copywriting » Article

Why Writing Your Own Web Content Virtually Guarantees Failure

By Sammer Hakim

Don't write your own sales materials. This includes web content, brochures or ads.

Business owners insist they're qualified copywriting specialists. They write their own web content then wonder why they aren't selling anything.

"It's only copywriting. It's not as if I'm going to be doing any of that complicated coding or programming stuff. I mean, anybody can do it - I'll just work on it gradually and save myself a lot of money from those guys charging me for it, yes? "


What you probably don't know is many of these copywriters write for a living. Their copywriting must bring in the goods or they don't eat. So it shouldn't surprise you to know that there are copywriting specialists specializing in every medium imaginable. Some are web content gurus; others are print ad specialists, while others are radio and television wizards.

Look at it this way...

While you sleep, eat and play, people are coming to your site and the only thing that is going to persuade them to do business with you is your copy. How do you know if your copy needs work?

If your sales materials or website:
Greet the visitor with 'Welcome To XYZ Homepage'...

Uses I, Us, Me & We more often than 'you'...

Talks about how great you and your company are...

Reads like a technical manual filled with jargon, then...

Your copy needs work! These are death warrants for anyone serious about making money. Writing your own content thinking you'll save money is a huge mistake. You won't sell anything, and then you'll end up paying a professional to redo it for you.
And that will cost you your time and money.

"But wait a minute, I've written my own content and my site is very successful thank you very much! I don't need a professional to do it."

Ok, let me challenge you.

I guarantee you if you put your site, side by side, same graphics, layout, everything and used a top copywriting service next to yours, I guarantee you the copywriting service will outsell you every time.

The point is this: Copywriting is a very specialized field - go at it alone at your own risk.
About the Author
Sammer Hakim is a Dallas-based copywriter serving clients worldwide and helping them with their sales materials. He can be reached at

Article Source:
If you wish to add the above article to your website or newsletters then please include the "Article Source:" as shown above and make it hyperlinked.

  Some other articles by Sammer Hakim
Which Hardwood Flooring is Best For Me?
Five Flooring Design Tips Hardwood flooring is exotic, beautiful, durable and adds value to your home. Although color is the #1 choice for flooring shoppers when deciding on a floor, don't go by color when ...

Flooring Design Tips
Five Flooring Design Tips Here are a few handy flooring tips to really beautify a room: Tip #1: If you're laying tile flooring and want to make the room look bigger, ...

Handy PPC Tips
Pay-per-Click is an economical way to attract qualified traffic to your site. Here are some tips to consider when embarking on your next PPC campaign: ·Try Before You Bid: Most PPC service providers have ...

Selecting A Domain Name
1. Your Keywords & Domain Name Are Directly Linked – Don't Ignore This! We all know customers use keywords to find you online. Problem is, many people ...

Don't Just Stand There - Say Something!
The biggest sales meeting of your life lurks. A sales meeting where you're career may well skyrocket if you close the deal. You're ...

Domain Names - Long Vs Short
It is a blessing in disguise that most one-word domain names are taken. Nobody ever thought the Web would come this far as to develop a new ...

  Recent Articles
3 Vastly Missed Ways To Profit On You Site
by Michael Smith

Want a Million Dollar Skill That Will Pay You Forever?
by Michael Smith

Why Should A Business Hire A Freelance Copywriter?
by William P. Allen

Successful Copywriting Checklist
by Michael B. Pavlish

Copywriting Testing Secrets: How To Accurately And Quickly Test And Tweak Your Sales Page
by Terry Brazil

Sales Letters - Is Your Prospect Living Inside Your Head?
by Stuart Elliott

Australian Copyright and the Copywriter
by Martin Print

Online Dating A Billion Dollar Global Industry In Decline?
by Maxine Clark

Apple Computer: A New Trends Setter in Computer World
by Nivea David

Convert Prospects Into Paying Customers - Use NLP Advanced Language Patterns
by Lou Larsen

Does Your Online Copy Talk?
by Daniel Levis

Finding the best freelancing jobs
by Michael Rad

Can't connect to database