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  Category: Articles » Business » Home Based Business » Article

The Importance Of Reaction And Emotion To Your Home-based Online Business

By Chris Cobb

Once you have an online business idea, you must then promote your product and service in order to obtain a reaction. And this is because products and services are bought on emotion...

Look at the cars being driven today if you don't believe me!

There are plenty of good cars that can be bought for a very modest price, so why do people insist on paying lots more for a newer "more sporty" version?

It's because of status and "what the neighbors' will think"!


You're not going to sell your online business product to everyone, so why not prompt a positive reaction to those that you think will buy your online business product or service by saying something like:

'Quite frankly, the American Express Card isn't for everyone'

(This was an extremely successful ad run in the US).

Now this makes people desire the card, because they don't want to think that they wouldn't be able to obtain one for any reason, but also the ad is focused and targeted towards those that would WANT such a card in the first place - as a status symbol...

So, in short, start thinking about who your online business customers and clients are going to be then all you need to do is prompt a reaction to bring those people on board...

Remember, your online business products and services will be sold on emotion, then justified logically...

So, by now you may be asking the following questions about your home-based online business:

"How do I obtain a reaction?"

"How do I encourage people to buy on emotion?"

And the only way in which I can answer these questions is to direct you to the following link... You either love this or you hate it, but importantly, if you love it, you'll buy and if you don't... you probably weren't going to buy anyway!

Take a look and you'll soon understand what I mean when I say you're not going to sell your online business product to everyone, so why not prompt a positive reaction in those that you think will buy.

Remember, your online business products and services will be sold on emotion, then justified logically...

Click below to see an extreme example of this:

About the Author

Chris Cobb
CDC Marketing Ltd

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