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801. | Article Marketing: Is It Worth It? by Leon Chaddock
Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not ...
[Added: 12 Oct 2005 Hits: 281 Words: 360]
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802. | Is Telemarketing Effective? by Matthew Noel
Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay off? Is your business the right type to take on ...
[Added: 10 Oct 2005 Hits: 245 Words: 314]
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803. | Ad Tracking Increases Your Profits by Stephen Pope
How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.
Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, ...
[Added: 10 Oct 2005 Hits: 348 Words: 425]
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804. | Branding Cures Several Marketing Headaches by Marcia Yudkin
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver ...
[Added: 10 Oct 2005 Hits: 301 Words: 859]
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805. | Media Relations by Bruce Prokopets
Everyone knows that good publicity is the best advertising. A well
placed article, a positive radio show, the right interview on TV, these
are all what good publicists dream about. A public relations firm that
can CAUSE these events at will, well, they ...
[Added: 09 Oct 2005 Hits: 264 Words: 1608]
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806. | Fundraising: Art, Skill And Work by Steve Williams
If you have attended school in the last 50 years, you are well acquainted with the word "fundraiser". It would seem in this age of corporate sponsorship, advertising, and community involvement, fundraising would not be the difficult process that it is. But this is not ...
[Added: 09 Oct 2005 Hits: 264 Words: 518]
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807. | How To Be An "Instant" Expert! (Hint: Stop Waiting ForThe Expert Fairy Because She Ain't Comin by Craig Garber
When my kids were little, whenever they lost a tooth, they'd
put the tooth under their pillow, knowing full well the
tooth fairy would pay them a visit overnight, taking their
tooth, and leaving some money in its place.
...
[Added: 08 Oct 2005 Hits: 278 Words: 1625]
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808. | What You Can Learn About Selling, From Kate Moss... by Craig Garber
Like my wife, super model Kate Moss was born in England.
Unlike my wife, Kate Moss has a little "nose candy" problem.
Personally, I don't think it's anyone's business who's doing
what -- to each his own. And besides, good ole Kate's
probably a saint next ...
[Added: 08 Oct 2005 Hits: 282 Words: 645]
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809. | The 4 Can't Miss Keys To Copyright by Sophfronia Scott
Copyright is the writer's security blanket. It just makes you feel better to know your words are protected. I once knew a writer who was so scared his work would be stolen, he never sent it anywhere. Talk ...
[Added: 08 Oct 2005 Hits: 242 Words: 514]
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810. | Article Marketing - Why You Should Jump on the Bandwagon Today by Brian McGregor
Have you noticed that writing and publishing articles has come full circle? During the nineties, many of the internet marketing experts recommended that writing articles was a good way to get traffic to your website.
It worked. And it ...
[Added: 07 Oct 2005 Hits: 269 Words: 526]
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811. | How To Use Database Marketing To Skyrocket Your Online Profits by Eugenijus
Database Marketing is the gathering and storing of specific information
about your prospects or customers. This information is usually stored in
a database program on your computer. You would then use the information
to market and advertise to them. It ...
[Added: 07 Oct 2005 Hits: 284 Words: 535]
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812. | The Top Ten Steps to Springboarding Your eBusiness -- Part 2. by Kamau Austin
Search engines, eBay, ezines, affiliate marketing, viral marketing, blogs, and now RSS feeds are heavily promoted by net gurus. However, how do you get a handle on where to begin in your ecommerce marketing?
In Part ...
[Added: 07 Oct 2005 Hits: 318 Words: 911]
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813. | Brand Your Business by Joe Niewierski
You may have heard something about 'branding' in regards to marketing, but perhaps you've wondered what that means exactly.
Sometimes it is better to explain something in relation to something else. That's what I am going to ...
[Added: 07 Oct 2005 Hits: 235 Words: 1285]
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814. | Content, Content, Content by Larry Westfall
In this day and age of online marketing, content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that ...
[Added: 06 Oct 2005 Hits: 334 Words: 759]
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815. | Using Your e-Products To Create Joint Ventures. by Anthony Jewell
If you are into online business then you must know about e-products. If not let me explain very quickly what they are. E-products are products that you create yourself that come from your mind through information or experiences you have gained. They cost you nothing($0.00) to create ...
[Added: 06 Oct 2005 Hits: 304 Words: 1161]
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816. | Making Money With Niche Sites by Sandra Stammberger
If you want to make money with your niche site, draw visitors to your site by niche marketing. There are many things to know to earn profit from niche marketing. These things dictate exactly how to plan your attack to successfully market to customers in your niche in order to ...
[Added: 06 Oct 2005 Hits: 312 Words: 425]
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817. | Direct Mail Insights - Getting the Envelope Opened by Chris Bloor
If the truth were told, literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face, all because the envelope containing the offer never gets opened.
Think of it ...
[Added: 05 Oct 2005 Hits: 267 Words: 457]
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818. | How To Market Your Ebay Business. by Kirsten Hawkins
So you want to market your eBay business? Well, you probably won't have too much luck with traditional marketing methods – they're just not targeted enough. The best way to do things is to pay for targeted advertising, which comes up when people search for keywords ...
[Added: 05 Oct 2005 Hits: 223 Words: 514]
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819. | Exploit Your Brand To The Fullest by Marcia Yudkin
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in ...
[Added: 05 Oct 2005 Hits: 325 Words: 831]
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820. | Your Own Articles are More Then Content! by Anthony Jewell
If you are someone like me that writes articles on a daily basis and includes them on your website for your visitors to read then you might be missing out on something big. Articles are not only a ...
[Added: 04 Oct 2005 Hits: 332 Words: 485]
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821. | Vinyl Banner Design Tips by Rick Hendershot
Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design, and anybody with a little bit of graphic design experience can do it.
Even if you have no ...
[Added: 04 Oct 2005 Hits: 358 Words: 359]
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822. | The World of a Thousand Businesses! The Secret to Being Seen on the Top of The Mountain. by Anthony Jewell
The market online for any business is usually so over-saturated with companies that the selection process for a future possible client is a very tough one. Just think if you were to go online and search at google for "web hosting". You will get ...
[Added: 03 Oct 2005 Hits: 281 Words: 429]
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823. | How to Become an Auction Genius: A Radio Interview with "The Queen of eBay" by George McKenzie
I saw another one on a local TV newscast a few days ago...
you know...one of those stories about a stay-at-home mom who
had turned eBay into a stay-at-home job.
I like stories like that, and I especially admire ...
[Added: 03 Oct 2005 Hits: 308 Words: 488]
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824. | What Is Marketing? by Richard D S Hill
To too many people marketing equates to one of two things:
- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person.
Of ...
[Added: 03 Oct 2005 Hits: 262 Words: 414]
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825. | Just An Expensive Electronic Brochure Or A Profitable Site? by Richard D S Hill
Most websites are just expensive electronic brochures that do very little or nothing for the business concerned.
It is strange how business sense seems to go out of the window when it comes to the ...
[Added: 03 Oct 2005 Hits: 394 Words: 857]
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826. | Is Sponsorship Right for My Company? by Susan Friedmann
Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality ...
[Added: 01 Oct 2005 Hits: 303 Words: 849]
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827. | Get A Grip On Your Internet Goals To Bring In Sales, Not Woes. by John Krycek
As far as search engine marketing tactics go, your goals must be defined and long term oriented to attract targeted, high-lead-yielding web users with the greatest potential of conversion to customers. SEO, or search engine optimization is NOT a one-time shot. Winning the ...
[Added: 01 Oct 2005 Hits: 254 Words: 848]
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828. | Why Bother Building A Brand? by Marcia Yudkin
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.
"I ...
[Added: 01 Oct 2005 Hits: 397 Words: 608]
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829. | Marketing - The Never Ending Story by Nancy Fraser
When we hear from business people who ask about changes to their website, usually the conversation goes like this. "Can you take a look at my website? I want to increase the traffic. I don't seem to be getting many people to the site and don't ...
[Added: 30 Sep 2005 Hits: 316 Words: 810]
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830. | How To Profit By Giving Away Your Products! by Dr. Mani Sivasubramanian
An Insider Guide To The Strategy, Tactics & Psychology Of Giving Gifts
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...
[Added: 30 Sep 2005 Hits: 286 Words: 789]
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831. | 10 Reasons To Form A Strategic Business Alliance by Eugenijus
A strategic alliance is when two or more businesses
join together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.
...
[Added: 30 Sep 2005 Hits: 364 Words: 362]
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832. | 3 Reasons Why You Better Know Your Customers...Or Else by Michele Pariza Wacek
Which statement sums up how you define your customers?
1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.
Or
2) ...
[Added: 30 Sep 2005 Hits: 271 Words: 784]
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833. | How to grow your website with search engine traffic! by Matt Bacak
A well-designed website is the best method I can think of to generate a steady flow of new ezine subscribers. And new subscribers who join your ezine's list through your website tend to be of higher quality than ...
[Added: 30 Sep 2005 Hits: 262 Words: 393]
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834. | 12 Point Checklist for Buying Your Business Christmas Cards by Debby Sibert
1. Determine how many Christmas cards you will need. Will
they all need to be the same Christmas card with the same
personalization or will some need to be different? Will you be
buying just for your ...
[Added: 30 Sep 2005 Hits: 419 Words: 705]
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835. | Top Five Most Used Pop-Up Displays For Trade Show Exhibiting by Chad Leiffert
When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first models had a flexible fiberglass frame with aluminum channels bars and rollable fabric that ...
[Added: 30 Sep 2005 Hits: 282 Words: 848]
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836. | To All Internet Marketers - How To Get My Business by Cody Moya
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
Why? Because the would-be "netpreneur" ...
[Added: 29 Sep 2005 Hits: 284 Words: 1016]
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837. | Guerrilla Marketing: A Cheaper Alternative by Mark Dodd
So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin ...
[Added: 29 Sep 2005 Hits: 364 Words: 710]
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838. | Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy by Meredith Pond
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
This may ...
[Added: 29 Sep 2005 Hits: 244 Words: 448]
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839. | The Many Benefits of an Online Dating Service by Jay Moncliff
Using an online dating service to find dates was once frowned upon and even considered scary. However, times have changed and so have the amount of people who not only approve of using an online dating service but the amount of people actually using an online dating ...
[Added: 28 Sep 2005 Hits: 271 Words: 373]
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840. | Selling Yourself Online. How to be Effective! by Anthony Jewell
With so many products and solutions out there that you can sell online, finding what works for you can be a tough process. Once you do know what you want to sell you have to then figure out ...
[Added: 27 Sep 2005 Hits: 289 Words: 437]
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841. | How To Supercharge Your Website by Jason A. Martin
I am often asked "Jason, I get people to my website, but nothing happens. What am I doing wrong?" Is this you? Did you build a website only to have people come and leave? If so, you can still save your website. By following ...
[Added: 27 Sep 2005 Hits: 281 Words: 818]
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842. | Market Your Storefront with a Website by Mary Rita Earle
Many people think that the Internet offers a tremendous marketplace, while others will question the extra effort and money to purchase and design a website. Some of the
money-making values of having a website are summarized in ...
[Added: 27 Sep 2005 Hits: 264 Words: 703]
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843. | Branding; You Are The Brand by Daniel Sitter
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands ...
[Added: 26 Sep 2005 Hits: 279 Words: 757]
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844. | Success Starts With Articles by Jason Martin
No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a ...
[Added: 26 Sep 2005 Hits: 290 Words: 658]
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845. | How to Write an Ad That Adds to Your Bottom Line by Gary Watson
Whether your company is business-to-business or business-to-consumer, selling almost anything in today's economic climate is a challenging task. If your sales effort feels like you're pushing boulders up steep hills, it's time to take a close ...
[Added: 26 Sep 2005 Hits: 276 Words: 604]
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846. | Print ads: Relics or Revenue Generators? by Gary Watson
Remember print ads? Those dusty, musty, fusty old relics of the century past? Well, they're still with us, and if your company isn't running them in newspapers and magazines, they probably should. Despite the ubiquity ...
[Added: 26 Sep 2005 Hits: 276 Words: 399]
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847. | New Website Marketing Made Easy by Jason Martin
Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, ...
[Added: 26 Sep 2005 Hits: 287 Words: 931]
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848. | Yellow Page Advertising For Lawyers - Where Have All The Calls Gone? by Philip L Franckel, Esq.
I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do.
Apparently, lawyers ...
[Added: 26 Sep 2005 Hits: 285 Words: 1024]
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849. | CCM Music Recording Company Case Study Part 3 - Value Chain and Strategic Cost Analysis by Anastasia Kurdina
Value chain analysis
The value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and retail are very often outsourced, even by the Great Five (Warner Music group, EMI ...
[Added: 26 Sep 2005 Hits: 336 Words: 713]
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850. | CCM Music Recording Company Case Study Part 2 - Evaluation of Resources and Capabilities by Anastasia Kurdina
Evaluation of Resources & Capabilities
STEP Analysis
The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000).
Political factors affecting music ...
[Added: 26 Sep 2005 Hits: 337 Words: 2905]
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