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1. | Brand Your Business
You may have heard something about 'branding' in regards to marketing, but perhaps you've wondered what that means exactly.
Sometimes it is better to explain something in relation to something else. That's what I am going to do – so first I will start with 'positioning'. You ...
[Added: 07 Oct 2005 Hits: 235 Words: 1285]
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2. | Increase Repeat Business And Referrals With Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database ...
[Added: 17 Aug 2005 Hits: 178 Words: 916]
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3. | 10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will ...
[Added: 17 Aug 2005 Hits: 195 Words: 507]
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4. | Direct Mail Postcard Rules
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does ...
[Added: 17 Aug 2005 Hits: 167 Words: 1017]
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