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Getting instant traffic to any website - from marketing to nursing its easy.
By Suzanne Verita
Many webmasters will be driven to despair with the mass of
information surrounding the area of SEO [ search engine
optimization ]. We all read the latest articles and information
and it seems that the best methods seem to be out of date within
months or even weeks of us gaining this new found knowledge. Well
don't despair becaue there is one method that is constant and can
help just about any webmaster regardless of his topic,
Tea,nursing,sea food it really doesn't matter just read on and I
will tell you how to do it.
As more and more ecommerce sites are established, the need to be
on top and ahead of the pack has never been more important. A web
site owner must have a good marketing strategy to ensure that his
site will attract highly targeted traffic ¨C a very important and
sought-after entity in the world of ecommerce. Advertising your
site is a priority if you want to attract visitors and turn in a
profit. One of the fastest, most effective and most popular
advertising strategies today is Pay per Click advertising.
Pay per click advertising is a type of online advertising wherein
you pay for visitors on a cost per click basis. You will only pay
for when a web searcher actually clicks on the link to your
website. Instead of paying according to how many times your ad is
displayed in a website, as in traditional online advertising, you
will not pay anything in a pay per click advertising unless
someone clicks on your ad or link.
Pay per click search engines work by allowing advertisers to sign
up and bid on particular keywords related to the products or
services offered in their website. The advertiser bids for a
priority location in the pay per click company's search results
displayed whenever a web surfer searches for a particular
keyword. The higher the ranking of a site's link, the better the
chances of getting high traffic. The pay per click search engine
displays the advertiser's links in an order that is determined by
the amount of their bids. Some pay per click advertisements are
text ads placed near search results. When a web user clicks on
that text ad, the pay per click search engine charges the
advertiser a small amount.
If for instance my subject was indeed about nursing then I would
simply bid on nursing related keywords,nursing degree,nursing
career, as many words relating to my subject as I could come up
with.You will be surprised at the amount of words that you can
associatte with your particular target or area. There are however
times when you run into a lttle trouble compiling your list but
do not despair because there are countless great tools scattered
about the internet that will help you complete this task with the
greatest of ease.
Prices vary among pay per click search engine, but minimum prices
per click is US$0.01 per click. However, more popular search
terms and keywords that are highly contested may fetch a higher
price. If you place the highest bid for a particular keyword then
your site will rank high in the pay per click search listing for
that particular keyword. You can expect more clicks on your sites
link since it is now prominently displayed. However, you should
not focus on the amount of clicks you get but rather on the
conversion and return of investment. Thus, pay per click may be a
great method of bringing in traffic, but your site must offer
what the prospective client is looking for so that he will make a
purchase or avail of a service.
The most popular pay per click systems in the internet today
includes Google Adwords and Yahoo's Overture. They offer
excellent opportunities for website owners since these are the
two most popular search engines in the web today. Meanwhile,
there are other categories of pay per click engines. These are
the Keyword pay per click and Product pay per click. What we have
discussed above is the keyword PPC. A product pay per click, on
the other hand, lets advertisers provide "feeds" of their product
databases. Whenever a user searches for a particular product, the
search engine offers links to different advertisers with priority
given to those who pay more. However, product pay per clicks let
the user sort the results by price so that they can choose the
lowest priced product.
I myself do indeed co-own a website themed on the subject of
nursing and although my rankings are terrible through the use of
PPC traffice I am able top generate an amount of traffic that any
self respecting webmaster would be more than happy with, Best of
all its 100 percent targeted traffic. The best bit opf advice I
could give on this subject is test as many different PPC services
as you can as some work best with different subjects. The most
successful of the big boys will tell you that testing is the
secret. Spend a few dollars testing and once you ge it right try
another subject, Why stop when you have found something that
works.
About the Author
Suzanne Verita is the co-owner of
Start Nursing which is a
premier source of information about nursing. For more
information, go to: http://startnursing.com
Article Source: http://www.simplysearch4it.com/article/4836.html
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