How to Increase Your ROI Using Online Internet Marketing
By Theresa Cahill
Internet marketing is time consuming. It cannot be approached in a hit or
miss fashion. Developing a strategy to market any web site through research,
planning, and implementation is the only viable choice a business owner has to
surpass his or her online competition. Without a solid internet marketing plan,
your marketing budget can quickly spin out of control and produce little, if
any, lasting results.
In general, online internet advertising is the use of the internet to
advertise and sell goods and services. Pay-per-click advertising, banner ads,
e-mail marketing, and interactive advertising are all just that... advertising.
Advertising reaches out to a cold market. Advertisements must be hard hitting
and pursued diligently to stay ahead of your competitors. A web site business
owner often concentrates on nothing but advertising without gaining solid
footing. Solid footing is achieved through marketing.
Marketing is the foundation for promoting any web site. The tools to market
differ from those of advertising since the intention of marketing is to build
web site recognition - long term - within search engines and other hot market
areas on the internet. To effectively implement a solid marketing plan takes
knowledge, ingenuity, skill, patience, time, and money.
Any company wishing to use the internet to its advantage needs a plan for
online internet marketing. Set your goals and objectives. Ask yourself where you
want your business to go and also ask yourself when you want to achieve that
goal. Know your target customers and who are likely to be your best customers.
Examine the gender, age groups, educational level, marital status, income level
and other demographics so you can match your marketing to their needs and
desires.
One way to match offers and customers is through the design of your website.
Think about what will draw customers to your website, what keeps them interested
once they hit your landing page, and what will get them to return. It is much
easier and cost-effective to retain the business of a customer than it is to
attract the business of new customers. So, make sure your website meets their
needs and work toward building trust and loyalty.
Your web site must reflect a highly perceived value, have ease of use, and
ensure conversion elements to win your share of the highly-competitive internet
business. Bear in mind that 62% of visitors to a site cannot find the product or
service they were looking for. Can you imagine if half of the customers who
walked into a store couldn't find the merchandise?
An effective online business also needs a plan for selling. What payment
methods will you accept and how will you make your customers comfortable with
making a purchase on your website? The ability to use major credit cards is
enough of a comfort factor for many online customers. Some want to a secure
server certificate to feel at ease with the exchange of money on the
internet.
These are just some of the basic steps to take and issues to consider for
good online internet marketing.
======================================= About the Author Theresa Cahill and Jeff Greer specialize in online internet marketing. Receive your FREE internet marketing strategy analysis at Market-For-Me.com.
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