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Online Marketing and Promotion Plan
By Herman Dias
Getting visitors to come to your website is the crux of
the success of your home business online marketing promotion.
You can build the good home business if you have a good marketing
and promotion Plan if you dont you are in troble. Once those
visitors are coming to your site your tracking software can let
you know which pages they view and for how long and what brings
them to the site and what page they are on when they exit the site.
All this information helps you improve your site and the online
sales process for your home business Internet marketing and promotion.
Your online marketing and promotion plan for your Internet
home business should include the following goals:
+ To get instant low cost traffic to your site so that these
users can let you know if your Web sales copy works, if the
order form is right, if the navigation is easy and if the
opt-in e-mail offer is productive.
+ To test whether the sales process you have set up online
does the optimal job of converting your home Internet business'
Web traffic into the greatest number of sales.
+ To bring the greatest number of consumers to your Web site
in the least amount of time.
+ And to assure that putting your Web traffic marketing and
promotion campaign on autopilot successfully grows your Internet
home business.
When it comes to testing your Internet site prior to home
business online marketing promotion a lot of entrepreneurs don't
know how to test and what to test. The basics that you need to
look at are the ordering process, the sales copy, the opt-in
e-mail offer and the navigation of the site. The ordering
process must be designed with the assumption that the consumer
who buys from you has never done so online before. Make it so
easy to navigate that the Web novice won't give up in frustration.
When looking at the sales copy on your site you want to pay
close attention to how captivating your headlines are, how
clear and influential the benefits are spelled out, that the
guarantee is prominent and clear and that there is a strong
call to action.
The opt-in offer must be prominent and just about mouth-watering.
The point of testing this is to make sure that you're getting the
contact information from that consumer. You know can lure them to
your site time and time again until they say otherwise.
The most important thing to look at when testing your site's
navigation is to make sure that someone who wants to buy your
product or service online can do it in two easy clicks. More
than that and you start to lose the interest of this instant-
gratification audience – especially if your market is under 35
years of age.
Source:
http://www.entrepreneur.com/How-ToGuides/E-BusinessColumnistDerekGehl/
article80220.html
visit: http://www.legitimate-work-home-guide.com
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About the Author
This is my Ultimate Work at Home Secret
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