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What is Pixel Promotion All About?
By Julia Vernon
There exists a new type of advertising that is going great. Watch out, it
could be the next most prominent event since Google Adsense. At present, site
owners expend immense amounts of money in order to get visitors to their web
page. They try pay per click ads, banner ads, popup ads, and a hundred other,
often nefarious, methods of acquiring traffic. The newest way of attracting
visitors has become known as Pixel Advertising.
The basic premise is that pixels (the primary unit that makes up a graphic on a
website) are made available on a web page. These pixels display graphics that
link back to the advertiser's website. The page becomes a mosaic that can often
equal the best pop culture art. The outcome is a web page that gets qualified
traffic with a link back to their site, this in turn causes sales which, in
anyone's book, is the name of the game.
The reasoning behind this new medium is the idea that PPC advertising costs too
much. Ten PPC clicks per day at 50 cents per click works out at $1825 per annum.
Often pay per click costs a great deal more than this depending, obviously, on
the competition.
Pixel adverts are usually a single cost and are valid for years. It is not
uncommon to see pixel site owners providing their space for 5 years. With a good
quality graphic, it could attract more visitors to your website than pay per
click advertising resulting in big savings. Spaces are most commonly sold in 10
by 10 pixel blocks at 5 cents per pixel up to over a dollar a pixel. A 10 by 10
block comprises 100 pixels. The 10px by 10px minimum format is usually the norm
as this is logically the smallest functional space. Blocks of pixels generally
have to form a square or a rectangle.
Pixel advertising is just in it's infancy. It is much too early to tell where it
may lead, but for what they cost, the pixel ads tend to be most likely money
well spent. Overall, it's likely to be a small price to pay and could benefit
site owners with a good collection of inbound links. About the Author Julia Vernon is a marketing consultant working in the UK. She has operated a successful marketing company for several years. You can see an unusual slant on Pixel Marketing at Pixel Pets.
Article Source: http://www.simplysearch4it.com/article/16489.html
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