When was the Last Time You Referred a Website to a Friend?
By Matthew Glanfield
It's strange. Most webmasters work extremely hard to promote their
websites on the Internet. You have probably worked day and night
optimizing your pages for the search engines. You have probably spent
countless amounts of money on Pay Per Click advertising and Internet
Yet in the end there are hardly any results. For some reason nobody seems
to care about your website.
Did you realize that most Internet marketers are probably working
backwards? It's like watching a home constructor try to put up the walls
before the foundation is even laid.
Ask yourself this one question: "When was the Last Time You Referred a
Website to a Friend?"
That may seem like an odd question, but think about in anyway. Was it
Google? Or perhaps HomeStarRunner.com? Or another website?
Now ask yourself why you referred those websites to your friends. Back in
the day when Google was starting to become popular I didn't hear about it
from a TV commercial or from a newspaper ad. I heard about it from my
In fact, if you think about it, most good websites that you know of probably
weren't found by searching for them. You probably had a friend or
colleague tell you about the website.
So what makes these websites so shareable? Why would you refer these
websites to others?
It is simply because of content.
So ask yourself this question: "Is your website shareable?" There are
several components of a website that makes it shareable. I will list a few
1. Entertaining Content.
If your website has content that will make browsers laugh then you probably
have a shareable website. I don't think anybody would mind coming across
a website that was cleverly funny in any way.
2. Useful Content.
Is your content useful? Or do you write articles just so that you will have
more pages for the search engines and for the article directories? The truth
is that most content on the Internet is not even created for people! How can
anybody expect somebody to really want to stay at a website that was
created for a search engine spider?
3. Free Content.
A lot of webmasters are afraid to give any information away for free. They
think that any knowledge should be packaged up into an e-book and sold.
While there is nothing wrong with doing this, you must be willing to openly
give out free content. Otherwise most people will not stick around in
anticipation of your next e-book.
4. Well-Formatted Content.
While having a well-designed website won't guarantee you success, by
having a slick design that makes your content readable (or useable
depending on your website) you will help keep even more visitors.
Choosing a blue background with yellow text might not be the best idea if
you have a lot of articles for your visitors to read.
In the end you need to take a look at your website as if you were a visitor
and not a search engine. If you were to find your website today without any
prior knowledge of it, would you stick around to read more? And better yet,
would you refer it to a friend?
If the answer is no, then you have some work to do...
About the Author
Matthew Glanfield is an Internet marketing veteran of 3 years. Receive his free email course on how to start your own Internet business by visiting http://www.internetbusinessformula.com/a.php.
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