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Web Site Promotion: Swapping Ads and Articles For Free Promotion
By Ken Leonard Jr
Once you start publishing an email newsletter or ezine, a world of free web site promotion opportunities will open itself to you. You would have to spend hundreds in advertising to get the same exposure using just a few free promotion methods can produce.
Submitting your newsletter to prominent online directories will let other publishers know you're out there. When you build a reader base of more than 2500, other publishers and webmasters will start contacting you with joint venture proposals. Combine these opportunities with the ones that you actively search out, and you will have a lot of free web site promotion on your hands. Effective online promotion turns into targeted visitors for your web site. Lots of them.
Swapping original articles with a newsletter publisher that targets the same market as you can produce some of the highest quality leads you can get. These readers have been exposed to your writing style and message. If they like what you have to say, they will click on the link in your author bio at the end of the article to find out more about you.
You can find publishers that will agree to swap articles with you at popular ezine directories like this one that I use often... http://ezines.kljonline.com As long as you agree to run one of their pieces, they will gladly run one of yours. This can save you a serious amount of cash, while bringing targeted prospects to your site.
When proposing a joint swap venture with other online publishers, you can skip the articles and go straight to swapping product ads if you want. Generally, you would ask to swap the most effective ads you can get. This would mean swapping top sponsor ads or stand- alone solo mailings. If you can arrange a multiple run ad swap, that's even better. More reader exposure to your ads and articles can increase leads and sales, so try a deal like this soon.
A publisher that has a large number of readers may get a lot of targeted traffic to their website. This person is a good prospect for a text link swap with your web site. Not a traditional link exchange involving a resource directory page, but a text link displayed on each swappers home page with a relevant keyword phrase as the link text. This will increase your targeted traffic, which can get you more readers for your newsletter and more sales.
Use all of these swapping tactics to create a reliable stream of quality visitors to any website you own. This stream of targeted traffic won't cost you a penny, just some well-spent time and effort. The phrase "Reap what you sow" accurately describes the results you can get by developing these no cost web site promotion methods. In a few months, you will be very happy that you put these tactics into action.
About the Author
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