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Articles |
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Category: Articles » Articles by Author » Author: Ryan Allis |
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Results 1 - 5 of 5 [1 Pages] |
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1. | Why Email Marketing Matters
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at ...
[Added: 06 Sep 2006 Hits: 56 Words: 871]
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2. | The Five-Step Process of Permission Email Marketing
There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.
1. Start using a permission-based email marketing software ...
[Added: 06 Sep 2006 Hits: 53 Words: 350]
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3. | The Essential Email Marketing Glossary
ASP - Application Service Provider. ASP's provide internet based software.
Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.
Autoresponder - a set of immediate or time-delayed ...
[Added: 06 Sep 2006 Hits: 105 Words: 2036]
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4. | The Axiom of Value
For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique is to interrupt a radio listener, ...
[Added: 06 Sep 2006 Hits: 107 Words: 604]
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5. | Why Surveying Matters
What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to ...
[Added: 21 Jul 2006 Hits: 64 Words: 1193]
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