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  Category: Articles » Articles by Author » Author: Ryan Allis
Results 1 - 5 of 5 [1 Pages]  
1.Why Email Marketing Matters
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're ...
[Added: 06 Sep 2006   Hits: 360   Words: 871]

2.The Five-Step Process of Permission Email Marketing
There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below. 1. Start using a permission-based email marketing software that allows you to easily create newsletters, ...
[Added: 06 Sep 2006   Hits: 333   Words: 350]

3.The Essential Email Marketing Glossary
ASP - Application Service Provider. ASP's provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases. Autoresponder - a set of immediate or time-delayed messages that are emailed to ...
[Added: 06 Sep 2006   Hits: 1328   Words: 2036]

4.The Axiom of Value
For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique is to interrupt a radio listener, TV viewer, or magazine reader with an ...
[Added: 06 Sep 2006   Hits: 989   Words: 604]

5.Why Surveying Matters
What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers. ...
[Added: 21 Jul 2006   Hits: 430   Words: 1193]