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SEO Success: Step Three is Creating Long-Term Popularity
By Chesa Keane
Finally, after the hard-core efforts that are directly related to
generating traffic to your website, you next step is to
develop a strategy that creates follow-on, long-term traffic.
Several methods exist for this Tier III strategy:
- Taking the large list of ancillary keywords that relate
directly or indirectly to your website, begin purchasing
keyword related domain names that will be used to create
traffic driving websites that point to your money site.
- Setup satellite pages using the keyword domain names
with the idea of capturing traffic geared toward those
specific keywords, developing niche market traffic. As you
develop niche markets for those new customers, you are
going to be able to capitalize on those customers for the
other products and/or services that your company offers
when these sites link back to your money site as a result of
informing and attracting these new customers through the
niche sites.
- Create links, backlinks and cross-links between the satellite
pages and your money site, improving your link popularity for
all websites, especially your money site.
- Display articles or e-books related to your industry and
place these articles on your websites being aware of the
best location based on keyword dominance.
- For long-term, viral marketing results, create articles or e-
books that you will either sell on your website or offer to
public domain websites where your link information must be
retained for use by anyone else on the internet; these
articles will create links that go back to your money site or
your niche sites.
- Follow the same steps in Tier I and II for all the niche sites
as you did for your original money site; that is, design a SEO-
optimized website and follow Tier II strategy to create the
necessary link popularity to drive traffic to these sites.
Monitoring
In order to determine if the SEO efforts are successful, you
must monitor results of for number and quality of backlinks,
PR and web trend statistics. There are many sources for
generating this data as well as programs that will assist in
these analyses. Whatever method you choose, whether it is
using specific programs or setting up a spreadsheet for entry
of data, be consistent in tracking the data. There will be
fluctuations from day-to-day that you should expect. You
are looking for general, overall upward trends, not short-
term blips. Upward progress followed by maintenance of a
strong position with slow, steady growth would indicate a
successful SEO campaign.
This 3-Tiered approach to SEO Strategy is very effective
when implemented with the patience it takes for long-term
results. Short-term "fixes" and "tricks" may have an effect in
the short-run, but as the search engines change and adapt
their algorithms -- as they doing almost monthly -- what
worked today for quick results may actually get you banned
tomorrow. This strategy is based on search engine
directives: Well-designed websites, free of bad code,
offering information, services or products of interest to the
internet community will create their own base of popularity
-- for which you will be rewarded by strong, growing traffic.
When you are in it for the long haul, your strategy must
utilize long-term efforts.
(c)2005. TAO Consultants, Inc. All rights reserved.
About the Author
Chesa Keane of TAO Consultants has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist.
Article Source: http://www.simplysearch4it.com/article/9878.html
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