|
Can Your Customers Find You Online?
By Biana Babinsky
Are your customers able to find you online using search engines? Many online business owners report to me that they could be found by searching search engines for combination of their last name + first name. While it is good that they can be found for the combination of their last name + first name, only people who already know them or have heard about them can search for the names. The vast majority of online buyers don't know your name (yet!), so they are searching for more generic terms, representing your products and services.
For example, if Jessica Brown is a business coach, someone who has heard about her from another client, or someone who met her through online networking, might search for information about her and her business by searching for Jessica Brown. However, many more people will search for business coach or business coaching. These are the people who don't know who Jessica Brown is, but they already have a need for her services.
In order for you to be found on generic terms relevant to your business, you need to perform search engine optimization (or SEO) for your web site. Search engine optimization is the process of modifying content of a web page and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Over to you - let's take action! Let's get more potential clients find your web site through search engines:
1. Use a few different search engines to find your web site. Does it come up when you search for your first name + last name? What about a generic term for your business or profession?
2. Find good generic keywords for your business. They could be keywords that are related to your business, profession, or specific products or services that you sell.
The best keywords are the ones that have many people searching for them, but don't have too many other web sites using them.
3. Use the terms you found to perform search engine optimization for your web site. This involves changing the content, as well as meta-information and link structure for your web site. About the Author Need more web site visitors? Biana Babinsky, the online business consultant, expert and author shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report. Learn more about the report at http://avocadoconsulting.com/rlinks/zseo
Article Source: http://www.simplysearch4it.com/article/36266.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/36266.html" as shown above and make it hyperlinked. |
Some other articles by Biana Babinsky | Make More Money: Show Your Expertise When we go to a doctor, take our favorite pet to a vet or hire someone to paint our house, we all want to deal with experts. We want to hire someone who ...
How to Put your Online Marketing on Autopilot Do you want to not be actively participating in day-to-day marketing activities?
Do you want your target market to come to your web site and subscribe to your ...
Are you Forgetting about Marketing? In the past issues we have discussed how passive income streams can help you make full time salary, without having to work full time. However, for your passive income streams strategy to be successful, ...
How to Create a Compelling Articles Resource Box You just finished writing a new article that your target customers will love. Your introduction is strong, and keeps the readers ...
How To Create Passive Income Streams Online Lately, I have been meeting many business owners who have questions about multiple and passive income streams. These are business owners just like you - coaches, web designers, consultants and other solo professionals. They ...
How To Get More Online Customers At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else ...
|
|
| |
|