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Mixing it up in retail
By Joe Shaw
Mixing it up in retail
How you utilize graphics in your business today, particularly if you run a retail business can directly effect your bottom line more that ever before. Shopping has evolved into more social entertainment than mere hunting and gathering. Young people, teens and families spend more time browsing through shops and malls than at any other point in history because of the advent of the internet rather than in spite of it. Shoppers today are wired to be sure with ads on their cell phones, PDAs and i-Pods but they still often want the experience before they buy. Shopping is also entertainment and people crave new experiences and new visual stimulation.
One of the most cost effective ways to dramatically change the look of your retail store is through the artful use of in-store graphics and point of purchase displays, By changing the banner campaign, floor graphics and or window decals you can affordably re-create the look of your entire store.
Change is good.
Plan several themes ahead of time. Re-dress your store every few months. Move things around. Even if your products do not change or cycle out as often, foot traffic through your store will increase and so will your sales. When you change things around and brighten the look up with a new color scheme in your banners or new messaging once in a while, you will keep customers coming back, to see what is new. Even if your products have not changed significantly, shoppers are sure to discover something that they have not seen before which increases the likely hood that they will make a purchase. And that is the point.
If shoppers feel they have been there, seen that, you will loose them. They will stop coming back if they feel they have seen everything in the store before. People get bored with the same old same old. So, to keep things changing without breaking your marketing budget you will need a reliable resource for graphics, displays and banners.
S2 imaging, offers the professional help you need. From coming up with innovative options, to printing the graphics, laminating the images onto a wide variety of materials for display in windows, for hanging form ceilings or even as outdoor banners to welcome your customers from the parking lot. S2 imaging is a full-service display and sign shop, located in Portland Oregon that has served the advertising market for almost 30 years. They solve marketing problems like this everyday for customers all across the nation large or small via their informative and user-friendly website. http://www.s2imaging.com
S2imaging creates images that deliver. Call 1-800-650-4286
About the Author
Author is owner of S2 Imaging, and has been serving the advertising and marketing industry since 1977 with the latest print technology, providing design and manufacture of large format graphics on a wide variety of materials and display solution.
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