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Business Owner Want More Money
By Ron Marek, MBA
To Business Owners Who Want To
Make More Money - But Can't Get Started
As an established business owner, you already have your
products designed and ready for market. You enjoyed that rush
that comes from taking your very first order and depositing
your very first payment. You probably employed one or more
traditional marketing strategies in order to secure that first
order, and once sales started, you likely breathed a sigh of
relief that the hard part was over. All you had to do from that
point forward was keep your product coming, and keep your
current marketing going, and you would be unstoppable.
Or so it seemed.
You're Not Alone-But You're In Luck
Chances are, if you're reading this, you've discovered that
this scenario wasn't actually the case. The same marketing
tools that brought you your first results aren't continuing to
deliver. You're tired of pouring even more money into plans
that are delivering fewer and fewer results.
Stop banging your head against the wall and start selling again
by re-thinking your sales strategy, not your business
foundation. Many business owners have been shocked to discover
that adopting just one easy-to-use tool can make all the
difference between breaking down and breaking sales records.
What tool are they talking about? Opt-in email marketing.
Why Opt-In Marketing Stands Out From the Pack
Too many otherwise-successful sales veterans overlook opt-in
emails because they confuse email marketing with spamming.
Nothing could be further from the truth. When done through the
proper channels and through the right program, opt-in email
marketing reaches only willing customers who match your
demographic profiles. You can even narrow your opt-in email
audience down to people whose interests and hobbies predispose
them to purchasing your product.
No other medium offers these same results. Not mass emails to
generic email lists; not expensive print mailings that get
thrown in the trash; not telephone campaigns now stifled by
restrictive federal regulations; and not cost-prohibitive
television commercials.
Maximizing Your Efficiency and Your Profits
As a business owner, you likely have a firm idea about what
kinds of people make up your client base. Perhaps you've even
conducted official market research. Opt-in email marketing can
turn your current marketing plans upside-down by allowing you
to target only people most likely to buy from you. If you're
hoping to attract middle-aged men, stop wasting your valuable
time and money advertising to even just one twenty-something
female.
Opt-in emails are free to create, and opt-in email lists cost
just pennies per targeted lead. Compare this with any of your
current marketing methods. Even if you already utilize emails
as part of your promotional campaign, if every single email
isn't going to someone who both agreed to receive promotions
and fits your ideal profile, then you're wasting both time and
money that could be better spent elsewhere.
It's So Easy To Get Started, Why Not Try?
It takes less than an hour for opt-in emails to start
generating new business, and costs next-to-nothing relative to
nearly any other form of marketing available. Compose your
initial email; purchase a reputable opt-in mailing list (and
refine it, if necessary, to only pay for the leads you need);
and send your email off. That's really all you need to get
started!
Because the leading opt-in email databases are updated on a
weekly basis with tens of thousands of fresh, verified, and
willing leads, you can repeat this same simple process on a
regular basis. Advertise new sales, seasonal specials, or
short-term discounts to new and old recipients alike. Unlike
other means of generating sales that trickle off after time,
repeated opt-in emails repeatedly equal results!
Opt-In Is In It For The Long Run
Of course, once your sales are rejuvenated and you're enjoying
a positive cash flow once again, you can build off your opt-in
email database for a more comprehensive campaign. The best opt-
in databases not only include email addresses and their
associated demographics, but also full names, valid mailing
addresses, and current phone numbers (that you're free to
call!). This almost endless supply of targeted contacts means
your marketing campaign can be as simple or as advanced as you
choose to make it, while always guaranteeing new sales.
About the Author
R. Marek, MBA
www.youroptinemails.com
Article Source: http://www.simplysearch4it.com/article/19566.html
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