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Get Personal: Custom Adsense Keyword Lists
By Christopher Smith
There is no denying the importance of keywords. They are the backbone of
the internet, and therefore, the backbone of your website. If you are not
creating content with keywords that users are searching for, your site will
see no traffic. If you don't target high paying keywords, you'll never make
any money with pay per click advertising programs such as Google
Adsense.If you do a search for keywords, you'll see sites that sell keyword
lists. The competition is fierce, with each competitor offering larger and
larger keyword lists. I've purchased a keyword list before, and found it quite
helpful for my clients sites. While it was interesting to note what keywords
advertisers were willing to pay big bucks for, its not surprising that these
same keywords draw a lot of competition. You'll need a big advertising
budget, or a lot of inbound links to garner much traffic.
However, further down the list, the topics get more varied, and that is where
the keyword list gets interesting, and several potential themes for a new site
pop up.
However, what if your site already enjoys traffic and has a theme already in
place?
What you need is a customized keyword list. Need new content ideas?
These custom keyword lists help direct successful sites towards keywords
that are both popular and are higher paying.
For one of my clients, it was simply a matter of exchanging the word
investor with the word trader which made all the difference. They created a
whole section on foreign exchange trading, as well as technical analysis to
target higher paying keywords, and directed their current high level of traffic
to that part of the site. As a result, the site enjoyed an increase in page
views and adsense revenue.
If you have a successful site, a keyword list of 50 000 keywords wont help
you target new and original content like a list of 500 keywords that are
specific to your sites theme.
Its not surprising that insurance themed keywords are the highest paying.
There is a lot of money to be made insuring people.
However, with competition so fierce, unless you have a large advertising
budget, you will find it difficult to drive traffic to your site. Personally, I would
rather target keywords that pay even $1 and get lots of traffic, than to target
a $50 keyword and get no traffic.
With that in mind, John from AdsenseHeaven told me of a client who
bought a targeted keyword list about cooking. The client wasn't happy about
getting what appeared to be lower paying adsense revenue. With some
tweaking of their menu, the site started to target the healthy aspects of their
recipes, since the custom keyword list indicated that advertisers were
paying for keywords dealing with health and dieting. Almost immediately,
their click through rate (CTR) went up, and more importantly, the amount
per click went up.
If you have an existing site, you owe it to yourself to consider purchasing a
customized keyword list
. AdsenseHeaven.com (http://www.adsenseheaven.com) has a
growing number of customized keyword lists. If you dont see one that goes
with the theme of your site, contact them to request a customized list. You'll
be surprised at the number of opportunities to increase your adsense
revenue.
About the Author
Christopher Smith writes for Northern Source web design, which specialized in small business web design
Article Source: http://www.simplysearch4it.com/article/13183.html
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