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  Category: Articles » Articles by Author » Author: BIG Mike McDaniel
Results 1 - 20 of 20 [1 Pages]  
1.Don't Let Your Phone Kill Your Business
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery. Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of ...
[Added: 29 Nov 2006   Hits: 401   Words: 600]

2.Learn Marketing in the Truck Stop John
Interstate travel by car continues to evolve as the major truck stops have morphed into multi use convenience stops. Pull you car in to one of these Interstate Stores and you find a multitude of gas pumps for cars, completely separate from the 4 acres of parking for ...
[Added: 29 Nov 2006   Hits: 414   Words: 414]

3.Advertising is Not About You
Yuk, another car dealer standing in front of the dealership fumbling through a commercial with wooden movements. Now he's telling me his dealership is number one in the district. Wow. I better rush right down there. Why is it, people who should know better end ...
[Added: 21 Nov 2006   Hits: 273   Words: 467]

4.Now What? Ads in the John?
Now What? Ads in the John? more about advertising from BIG Mike McDaniel It started when someone tacked the daily paper in men's room above the urinals. The idea soon spread to the stall in the ladies room and a ...
[Added: 25 Sep 2006   Hits: 319   Words: 458]

5.What Are Your Selling with Your Elevator Speech?
The number one marketing rule is "Sell Benefits" The products and companies that excel are ones that push benefits, not features. The origin of many business relationships is the elevator speech. Those first few words that set the stage for putting two people closer together that may ...
[Added: 14 Jul 2006   Hits: 304   Words: 404]

6.Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are you ...
[Added: 05 Mar 2005   Hits: 388   Words: 287]

7.Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should sell the benefits (not features)of your business/product and should be on the ...
[Added: 05 Mar 2005   Hits: 381   Words: 835]

8.What Does Your Business Address Say?
If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy. A Rural Route 2 address can plainly say your business might be ...
[Added: 05 Mar 2005   Hits: 418   Words: 493]

9.Hit Them with Benefits
It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits. Advertise benefits and your advertising will be a success. Take a poll, they don't care about car ...
[Added: 05 Mar 2005   Hits: 338   Words: 385]

10.Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business. Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the ...
[Added: 05 Mar 2005   Hits: 372   Words: 449]

11.Ads Don't Sell, People Do !!
Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales ...
[Added: 05 Mar 2005   Hits: 331   Words: 474]

12.The SKINNY on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was to cover ...
[Added: 05 Mar 2005   Hits: 431   Words: 1262]

13.The SKINNY on Newspapers
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before ...
[Added: 05 Mar 2005   Hits: 349   Words: 648]

14.Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design ...
[Added: 05 Mar 2005   Hits: 416   Words: 586]

15.What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school ...
[Added: 05 Mar 2005   Hits: 379   Words: 518]

16.Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable. When Cable networks began, so did Cable advertising. The fledgling new networks sold ...
[Added: 05 Mar 2005   Hits: 351   Words: 352]

17.Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks. On ...
[Added: 05 Mar 2005   Hits: 352   Words: 1040]

18.10 Nifty Tips for Better Business Cards
Not having a business card is as bad as using an eMail address that ends in AOL.com It's just not professional. With domain names costing less that 9 bucks a year, there's no excuse for anyone in business to have an AOL.com address. With ...
[Added: 05 Mar 2005   Hits: 357   Words: 442]

19.What's on The BACK of Your Biz Card?
Business cards with nothing on the back are wasted opportunities to sell. Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card). If your Selling Sentence ...
[Added: 05 Mar 2005   Hits: 346   Words: 465]

20.What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them. Everyday people ...
[Added: 05 Mar 2005   Hits: 339   Words: 497]