1.||Don't Let Your Phone Kill Your Business|
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.
Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of ...
[Added: 29 Nov 2006 Hits: 401 Words: 600]
2.||Learn Marketing in the Truck Stop John|
Interstate travel by car continues to evolve as the major
truck stops have morphed into multi use convenience stops.
Pull you car in to one of these Interstate Stores and you
find a multitude of gas pumps for cars, completely separate
from the 4 acres of parking for ...
[Added: 29 Nov 2006 Hits: 414 Words: 414]
3.||Advertising is Not About You|
Yuk, another car dealer standing in front of the
dealership fumbling through a commercial with wooden movements.
Now he's telling me his dealership is number one in the district. Wow. I better rush right down there.
Why is it, people who should know better end ...
[Added: 21 Nov 2006 Hits: 273 Words: 467]
4.||Now What? Ads in the John?|
Now What? Ads in the John?
more about advertising from BIG Mike McDaniel
It started when someone tacked the daily paper in men's
room above the urinals. The idea soon spread to the
stall in the ladies room and a ...
[Added: 25 Sep 2006 Hits: 319 Words: 458]
5.||What Are Your Selling with Your Elevator Speech?|
The number one marketing rule is "Sell Benefits"
The products and companies that excel are ones that
push benefits, not features.
The origin of many business relationships is the
elevator speech. Those first few words that set the
stage for putting two people closer together that may
[Added: 14 Jul 2006 Hits: 304 Words: 404]
6.||Should You Advertise on TV?|
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do you have an advertising plan?
Are you ...
[Added: 05 Mar 2005 Hits: 388 Words: 287]
7.||Take Your Radio Ads to the Next Level|
Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.
Radio commercials should sell the benefits (not
features)of your business/product and should be
on the ...
[Added: 05 Mar 2005 Hits: 381 Words: 835]
8.||What Does Your Business Address Say?|
If you are operating a business from your home and
your post office address clearly indicates a home
address, you may want to re-think your marketing
A Rural Route 2 address can plainly say your
business might be ...
[Added: 05 Mar 2005 Hits: 418 Words: 493]
9.||Hit Them with Benefits|
It makes no difference what media you use to
advertise, the rules are the same. Benefits,
Advertise benefits and your advertising will be a
success. Take a poll, they don't care about car
[Added: 05 Mar 2005 Hits: 338 Words: 385]
10.||Books, Bibles and Fast-Talkers|
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
Many times the ideas are clever and cute but you
should weigh the ups and downs of every offer
before you dig out the ...
[Added: 05 Mar 2005 Hits: 372 Words: 449]
11.||Ads Don't Sell, People Do !!|
Advertising is not a substitute for good sales
technique and superb customer service. Inserting
an ad in a handy newspaper to call attention to a
line of goods will not sell those goods unless you
can back it up with intelligent, well directed
sales efforts in the store. Sales ...
[Added: 05 Mar 2005 Hits: 331 Words: 474]
12.||The SKINNY on Billboards|
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere. The
clever use of the girl had two purposes; the first
was to cover ...
[Added: 05 Mar 2005 Hits: 431 Words: 1262]
13.||The SKINNY on Newspapers|
Using the paper is considered gospel by many
people in business. Use it wisely and it can be a
Remember, newspapers are passive, non intrusive
media. They tend to reach only buyers who are
looking for the product. They are poor at reaching
prospects before ...
[Added: 05 Mar 2005 Hits: 349 Words: 648]
14.||Design Your Own Newspaper Ads|
Many people in business lay-out (design) their own
ads. That old adage "If It Is To Be It Is Up To
Me" prevails. Do it yourself and you may get what
you want. Many newspaper salespeople are poor at
conveying customer wants to the design ...
[Added: 05 Mar 2005 Hits: 416 Words: 586]
15.||What the Newspaper Ad Person Won't Tell You|
Newspapers are considered the PRIMARY advertising
medium by 99.4% of all retailers. Newspapers have
been there in every step of the typical store
owner's life from the very beginning. Newspapers
covered his birth, his high school ...
[Added: 05 Mar 2005 Hits: 379 Words: 518]
16.||Name the Top Cable Network|
When Cable began as Community Antenna Television
in 1948, all it did was collect over the air TV
signals and send them down a cable.
When Cable networks began, so did Cable
advertising. The fledgling new networks sold ...
[Added: 05 Mar 2005 Hits: 351 Words: 352]
17.||Cable Ads 5 Bucks!|
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising dollars, some for less than 5 bucks.
[Added: 05 Mar 2005 Hits: 352 Words: 1040]
18.||10 Nifty Tips for Better Business Cards|
Not having a business card is as bad as using an
eMail address that ends in AOL.com
It's just not professional.
With domain names costing less that 9 bucks a
year, there's no excuse for anyone in business to
have an AOL.com address. With ...
[Added: 05 Mar 2005 Hits: 357 Words: 442]
19.||What's on The BACK of Your Biz Card?|
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence ...
[Added: 05 Mar 2005 Hits: 346 Words: 465]
20.||What Does Your Business Card Say?|
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them or buy from them.
Everyday people ...
[Added: 05 Mar 2005 Hits: 339 Words: 497]