| |
Name the Top Cable Network
By BIG Mike McDaniel
When Cable began as Community Antenna Television
in 1948, all it did was collect over the air TV
signals and send them down a cable.
When Cable networks began, so did Cable
advertising. The fledgling new networks sold (or
gave away) ads in their programs. Memories are
etched in our brain; The Amazing Slicer-Dicer, and
"so you don't forget, call before midnight
tonight". Eventually local cable systems were
given permission to sell ads and cover up selected
Ginsu Knife ads on the networks.
Local Cable sales have never been great because
the audience is so fragmented they can't sell it
for even half what the local TV station can get
for crummy time slots.
However, Cable is growing in strength and numbers.
Now the broadcast industry is talking seriously
about the numbers and amounts of national ad sales
for Cable. Viewership for the big national over
the air networks continues to shrink as Cable
continues to grow. It's not an even contest, yet.
A recent look at the numbers show, are you ready
for this? Nickelodeon is the number one Cable
network (this is for the total day, not prime
time. If you buy Cable ads your commercials will
be scattered all day). Other movers on the chart,
TNT (Turner Network Television), Cartoon Network
(A Turner property) Disney, Lifetime, USA, TBS and
Fox News.
Most of the Cable networks in the top 20 allow the
local systems to insert commercials, some as cheap
as 5 bucks each.
The ratings people now count Cable just like TV.
As a comparison, consider a recent 60 Minutes
broadcast (CBS - over the air) had a rating of
7.0, while Fox News average rating of 0.6 on any
given night (that's point 6). A rating reflects
the percentage of TV households viewing a program.
For more about Advertising, get my article
"CXab;le Ads 5 Bucks!" send blank eMail to
MailTo:CableAdsYP@BigIdeasGroup.com
Local Cable is still a good buy if you can keep it
cheap and select the networks. The Cable Guy won't
like it, but it can be done.
About the Author
©2005 BIG Mike McDaniel, All Rights Reserved
MailTo:Mike@BIGIdeasGroup.com BIG Mike is a
Business Consultant and Professional Speaker. His
BIG Ideas Group helps small business grow with
mastermind groups, seminars and training.
http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
Article Source: http://www.simplysearch4it.com/article/1502.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/1502.html" as shown above and make it hyperlinked. |
| Some other articles by BIG Mike McDaniel | Don't Let Your Phone Kill Your Business
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.
Your business can be on the Really Big 500 list, employ ...
Learn Marketing in the Truck Stop John
Interstate travel by car continues to evolve as the major
truck stops have morphed into multi use convenience stops.
Pull you car in to one of these Interstate Stores and you
find a multitude of gas ...
Advertising is Not About You
Yuk, another car dealer standing in front of the
dealership fumbling through a commercial with wooden movements.
Now he's telling me his dealership is number one in the district. Wow. I better rush right down there.
...
Now What? Ads in the John?
Now What? Ads in the John?
more about advertising from BIG Mike McDaniel
It started when someone tacked the daily paper in men's
room above the urinals. The idea soon spread to the
...
What Are Your Selling with Your Elevator Speech?
The number one marketing rule is "Sell Benefits"
The products and companies that excel are ones that
push benefits, not ...
Should You Advertise on TV?
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't ...
|
|
| |
|
|
|
