Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Advertising » Article
 

Don't Let Your Phone Kill Your Business




By BIG Mike McDaniel

Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.

Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to other business customers will reflect the personality of that business. It can be a PR boost or a PR blowout.

Have you called the telephone company or your long distance provider lately? Chances are you will get a machine telling you to "listen closely because the options have changed" (as if you could remember what they used to be).

Only the company's bean counters will argue that all that "select and press" boogie-woogie is good for the company. Word of mouth is faster and cheaper than any other form of advertising, and very widespread. Have you talked with anyone that thinks voice mail menus are nifty?

For years I have told my clients to look to the big boys to see how they do things. Now I hedge my advice, by pointing them at the big boys that are doing it right, because so many have made more than one wrong turn on the road to a professional, caring image.

The telephone is only one part of the puzzle, but one of the most important parts. I tell my clients with small to mid size businesses to call the office from time to time to see how the phone is answered.

It is true, you can hear a smile on the other end of the phone. You can also hear indifference. The Easy one to spot is outright disgust. One bored telephone answerer (more than any other company asset or liability) can do more to undo a business image that took years to create.

What if your company is you? Staff of one with a home office. What happens when a call comes in and you are not there to put on your best voice? Does a machine get it? In how many rings? What does the machine say? Does your machine make sense if a total stranger calls?

It only takes a few minutes to draft a script for the answer machine. So much better than an ad lib. Even the pros write it down. Forget about that "I'm not here" stuff, any moron can figure that one out. No need to lecture them with "..say your phone number twice" or "talk slowly, I am not a stenographer". Record it over
and over until it sounds bright, happy, and clear enough for Grandma to understand.

The ultimate professional faux pas is to use your home phone number as your business number. This might work if you live alone and your answer machine always answers on the second ring. But what if there is a house of full of kids and an in-law or two? What happens if a child, or grandchild, answers... "huh-whoah?"

"Is this Charlene's Chimney Sweepers?"

"I'll get my Mommie (clunk) Mommieee"

Neat first impression. Consider the ramifications if a teenager in your house has figured out how to dial out.

If you don't have a separate business number at home, call the telephone company and order a second residential line. Just tell them you want a second line, no need to explain. Once it is installed, make it your main business line and leave the home phone to the kids.

If it walks like a pro and acts like a pro...
 
 
About the Author
copyright 2006 Big Mike McDaniel - all rights reserved. BIG Mike is the Small Business Advertising Expert and recommends http://SmallBusinessAdvertisingArticles.com

Article Source: http://www.simplysearch4it.com/article/44428.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/44428.html" as shown above and make it hyperlinked.



  Some other articles by BIG Mike McDaniel
Learn Marketing in the Truck Stop John
Interstate travel by car continues to evolve as the major truck stops have morphed into multi use convenience stops. Pull you car in to one of these Interstate Stores and ...

Advertising is Not About You
Yuk, another car dealer standing in front of the dealership fumbling through a commercial with wooden movements. Now he's telling me ...

Now What? Ads in the John?
Now What? Ads in the John? more about advertising from BIG Mike McDaniel It started when someone tacked the daily ...

What Are Your Selling with Your Elevator Speech?
The number one marketing rule is "Sell Benefits" The products and companies that excel are ones that push benefits, not features. The origin of many business relationships is the elevator speech. Those ...

Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise ...

Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should ...

  
  Recent Articles
Large Posters is the best means of promotion
by Chris Broad

Banner stands can give your banner a unique feel and look
by Chris Broad

Choosing Your Internet Marketing Agency
by Lee Smith

Car magnets penetrates to a wide audience
by Chris Broad

Be An Expert
by Jeffrey Solochek

Online Advertising- The Way It Is Done
by Sharon Lepcha

What is the Secrets of Battery Runtime?
by goodbattery

Looking for a Catalog Printing Company?
by Charmaine Joy

Good Email Advertising
by Lance Dwayne Ronald Brown

The Dark Art of SEO and The Death of The Yellow Pages
by TJ Kirgin

Successful adsvertising
by Emmanuel Scott

Banners is the best means to reach out to your target audience
by Chris Broad