Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Customer Service » Article
 

Customer Service For Huge Profits




By Christos Varsamis

Customer service is the most vital asset for a Business, whether it is online or offline. It's the critical factor which determines if your business has a future or not. There are two vital components to every interaction you have with a customer

1) The purchase or transaction
2) The relationship

In order to distinguish yourself among your competition, providing just good service is not enough. Your competitors do the same. You must provide EXCELLENT service. That will happen if you follow these rules:

a) Solve your customer's problems as fast as you can without hassles.

b) Your employees should know their stuff and should be well-trained.

c) Treat customers with respect, a quick response, and appreciation.

d) Authorize employees to provide as accurate information as they can and make things happen for customers.

e) The customer should leave with a positive feeling.

One of the most serious problems corporations and small business deal with customers is the defection effect. It is the silent process where the customer takes his business from you and start dealing with your competition. This happens without yelling or showing disappointment for your service up-front.

That process applies to many industries and trade sections. It's an epidemic. The cure here is to do the best you can in order for the customer to come back again and again. Most of your profits will come from few large accounts ordering continuously.

It is with these kinds of customers you should focus your efforts and customer service. For example you could create a toll free call line 24/7 for tiding your large firms you do business with.

On the other hand, that does not mean that you should leave your small clients "out in the cold". Supporting them is important too. Imagine what would happen if a large customer stops working with you? What do you think the consequences for your company would be if you leave your small customers?

Of course it costs less keeping a customer who makes revenue by continual orders than chasing and finding new clients. It's not a secret the 80/20 rule, meaning that 80% of your profits will be produced from the 20% of your clients. The rates of course are not absolute, it could be 98% to 2%. There are Real life examples for these rates.

After all, the most effective advertising in the business world is the "word-of-mouth advertising." It's so effective because the testimonials gain you trust , which means the happy client has no self-interest causes for proposing a particular firm to his friend. This can be accomplished if you have provided exceptional service to your clients.

Another important factor of a great customer service is that it has to be countable. For example: " You must answer the phone fast" doesn't mean anything . On the contrary : "You must answer the phone sooner that the third ring" is an accurate customer service rule.

Finally, one of the most important leaps in customer service we can find in today's business world is the individual section mindset most of the companies follow. That means the interactions between
the different sections of the company (Sales/Telemarketing, Shipping, Technical support, Credit/Collections, Order processing) do not function as a team but more often as individual sectors of the firm.

The most discouraging feeling for a customer is dealing with more departments with lack of critical information between them and not being able to find a solution to the problem.
 
 
About the Author
Christos Varsamis is a Business writer, creator and owner of the http://www.settinglifegoals.com

Article Source: http://www.simplysearch4it.com/article/8997.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/8997.html" as shown above and make it hyperlinked.



  Some other articles by Christos Varsamis
Make A Fortune With Targeted Ezine Advertisement.
Ezine Advertisement has a unique advantage against other online advertising methods. It's completely targeted, which means people have serious interest in purchasing your products. There is step by step solid ...

10 Adsense Tips For Maximum Click-Through Rates.
1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially ...

How To Detect Liars In Your Business
We live in a world full of lies and deception. Most of us (or all of us?) lied or were forced ...

The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google Adwords campaigns or Overture, you must already pay a lot for your campaigns. ...

Business Writing Secrets Vol. 1
One of the most important aspects in the business world is writing. It is the critical process of communication inside a corporation and of course in the B2B (Business ...

  
  Recent Articles
LINGO FRANCA: Overcoming Language Barriers Within the Same Language
by Craig Harrison

Start the New Year off with Superior Customer Service
by Yvonne Weld

Job Opportunities Waiting for Retirees
by Neoli Marcos

Improving Customer Service: How To Improve Customer Service And Get Thousands Of New Customers Flocking To You
by Arlyne Diamond

The Truth About Really Great Customer Service
by Alan Fairweather

On Walking the Talk
by Liz Tahir

Five Hot Ways To Create Customer Loyalty
by Sheryl Strasser

About Customer Relationship Management
by Ismael D. Tabije

What Do Your Clients REALLY Think of You?
by Rutina G Palito

10 Ways to Improve Customer Loyalty
by Sheryl Strasser

Networking on MySpace
by aldwin pet

Residential Relocation
by Caren Jacob

Call Center Software and Telemarketing Issues
by Rick Ferguson