E-books: A Powerful Promotion Weapon
By Alex Pérez-Prat
E-books have certain abilities and qualities that other mediums don´t possess.
For example, e-books are fairly easy to produce and their production cost in terms of money is zero. Just think about it: you don't need a publisher, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software to make it.
Also, e-books have the possibility of an easy and rapid online distribution. They are also easily updated; they don´t require a reprint. All you need is to go into your first creation and make the opportune modifications. Because of this flexibility, e-books can change and increase the size as fast as you can type.
E-books are also immediately obtainable. You don't have to go to a bookstore. All you have to do is download it from a website, and save in your computer.
E-books can be interactive. This is one of the most unique and specific qualities that e-books offer. You can add surveys, order forms for customers to purchase your products, sound and video, even direct links to relevant sites that will expand your e-book outward. The potential is virtually limitless.
There are a lot of ways to use e-books to promote your business and drive qualified visitors to your website. You can use them as a free gift for making a purchase or for filling out a subscription to your newsletter. You can put your e-book on a CD, and you will have an innovative brochure. Blow your competition away by inserting the CD into your sales packages.
The most effective marketing products are those that are unique. Copyright your e-book, and immediately, you have a powerful tool that you can offer to the public. People will have to visit your site to get your e-book, which increases the flow of quality traffic (and the potential of sales and affiliate contacts).
You can extend the value of one e-book by breaking the book down into chapters for a serial e-course, into special reports available only on your website, or into audio or visual tapes. E-books can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your e-book to promote all the products or services you sell. You can include a "thank you note" for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
No other medium has this kind of flexibility and ability for expansion. Think of your e-book like a spider spinning a beautiful and intricate web.Now go and create that web, and see how many customers and prospects you can catch!
About the Author
Alex Perez-Prat is the webmaster of http://workwithoutboss.com.
To find out more e-marketing tips, resources and tools go to http//workwithoutboss.blogspot.com
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