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Your Work at Home Business needs a Marketing Plan
By Herman Dias
A marketing plan is essential for a work at
home business. To succeed in any business,
whether a home business or not, you need a
marketing plan that sets out your Internet
marketing opportunity campaign. If your firm
were a large corporation you'd put several
hundred pages of marketing tasks together in one
plan. As a small home business noting your
organized Internet marketing opportunity
plan will probably take fewer than ten pages.
But it must be done, and early.
The simplest and easiest way to work with
your marketing plan is to place the pages
in a three ring binder and refer to it monthly.
This lets you keep track of what you should be
doing in your home business Internet marketing
opportunity schedule and if you're on schedule
or not. Leave plenty of room for notes on your
performance in regard to your written marketing
plan.
A plan for taking advantage of the marketing
opportunities for a work at home business
should cover a one year period. A work at home
business marketing opportunity plan should not
extend any further out because so many things can
affect such a small business. If someone leaves
the firm, if the market changes, or if customers
leave or others come on board, the marketing
plan must be altered. A few years down the work
at home business road is the time to rewrite
the plan to encompass the next two to five years.
A marketing plan for a work at home business
Internet opportunity will take you at least
two months to write, especially if you're a
novice at marketing plan writing.
Everyone that has a management or executive
say in any aspect of the work at home business
should have an opportunity to contribute to the
marketing plan. While the tendency is to hold the
information in the plan close to the vest, it
won't work without asking for the guidance and
input of those involved in the planning, building,
marketing and growing, both Internet and otherwise,
of your work at home business. Feedback must come from
anyone involved in your work at home business
financing, manufacturing, staffing, equipping,
and managing. Of course, as in many work at home
business ventures, the sole proprietor
is the only administrator and as such completes the
bulk of the marketing plan with some input of paid
consultants.
Your marketing plan for your work at home business
must be consistent with your firm's business plan
or the opportunity for the two documents to help
you succeed is lost. The business plan lays out the
company vision for the next five years. The marketing
plan dictates how you get to the achievement of that
vision and the completion of the various goals along
the way. A business plan will talk about the
financing needed to start and grow the business,
one of which will be the expense of advertising and
marketing. The marketing plan will spell out the
marketing opportunities you will take advantage of,
and the cost of each, to get your home Internet
business started and making a profit.
Source: http://www.entrepreneur.com/howto/mktngplan/index.html
Visit: http://www.legitimate-work-home-guide.com
NOTE:You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
About the Author
This is my Ultimate Work at Home Secret
Don't waste your money, just check this out
It is absolutly free no obligations, Good Luck
visit: http://www.legitimate-work-home-guide.com
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