Planning for success
By Martin Print
Few small business owners have ever taken the time to develop a strategy to ensure their business succeeds. Most of them spend more time planning their next holiday than planning their business outcomes. Some have a basic idea of where they are going but few outline what they need to do to achieve business success.
To start with, it is a good idea to write down what it is you want out of your business and how you think you need to go about getting it.
After you have identified what you would like to achieve, it is time to plan the strategies you need to develop to achieve your aims. If you get a lot of business from networking, spend time working out how you can increase the amount of networking you do.
It is also a good idea to ensure you keep marketing your business every week and keep a track of what marketing you do and which areas produce the best results.
As well as networking, your marketing program could include prospecting, cold calling, mail-outs, speaking at seminars and advertising. It is a good plan to set monthly targets and then plan what you need to do to generate new business.
Planning your business depends on what you want to achieve and what is important to you. You are the only one who knows what is important to you and your business. And what is important to you now could change to something entirely different in six or 12 months from now.
Most businesses usually have more than the one product or service so sorting sales into their respective categories makes sense. In this way, progress in each area can be tracked and it then becomes obvious where improvement is necessary.
Although it is important to know how much you sell, it is more important to know that you are going to be in profit at the end of the day. By estimating what profit you want to earn each year, you can develop a plan to achieve that goal.
One of the most important aspects of running a successful and profitable business is to have complete control over your expenses. Some business owners budget for expenses but a lot do not and they pay each bill as it comes in. To increase your revenue and therefore your profit, you need to know what it costs to generate sales. An analysis of your expenses may reveal areas where you could reduce your expenditure and give you more cash to spend in other areas such as marketing.
When you are running a business, it is sometimes easy to become totally engrossed in what you are doing and forget to take a break. It is good practice to plan to take some time out to relax so you can return with renewed vigour and enthusiasm for your business.
Business people who work on their business rather than in it are usually those who invest in themselves and this is reflected in their business success. They identify the skills they need to acquire to help them become more successful. Part of your business planning could include ascertaining which seminars, programs, courses, books or people can benefit you the most and help you learn new skills.
Developing a workable business plan does take time but it is well worth the effort. When you have produced your plan, make sure you follow it but also update it at regular intervals so that it remains current. This includes changing your marketing strategies as the market place dictates so that you stay ahead of the field and ensure your business is a success.
About the Author
Martin Print, based in Australia, have helped more than 2000 clients grow their businesses by generating more sales through creative print & design. More info: http://www.martinprint.com.au
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