Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Advertising » Article
 

Repeat business and how to get it




By Martin Print

It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.

Your customers already know you and their business is more profitable for you because there is no advertising cost involved.

A referral system, upselling and backend selling are all worth trying if you wish to increase the income you get from your customers. They can be used for marketing online or offline and they cost little or nothing to put into practice.

It is a good idea to instigate a system of getting referrals from satisfied customers. The referral system can generate a lot of profitable sales which are relatively easy to get. A customer survey can be used to gain referrals and it can be sent out by post, email, fax or put it up on a web page.

Suggested questions could include:

What did you most like about our product or our service?

What could we do to improve our product or service for you?

Do you know anyone who would want our products or services?

The first questions focus on the benefits you provide and your customer is more likely to give you referrals when they think about those benefits.

Answers to the first question can often be used as a testimonial if your customer agrees. The second question could give you a warning of a problem which needs to be addressd.

Upselling can be achieved when your customer is buying from you. You do not have to wait until you have made a sale to increase the income you get from a customer. While you are collecting the ordering information from your customer, offer them an opportunity to purchase a better quality product or service or add another item to the order. You could offer them a special price which is only available if the customer buys it straight away. Customers are often willing to accept an attractive offer especially when they think they are getting a bargain. Upselling offers can even be included on your web site.

Many businesses make a lot of their profit from backend sales or selling other related products or services to customers who have previously bought goods or services from them. After a person has bought from you once, it is relatively easy for them to buy again. To succeed with this approach, it is a good idea to look for companies who deal with goods or services which compliment yours. You can offer their products to your customers as long as you arrange to take part of the profit.

An Internet search can reveal several affiliate programs which offer goods or services similar to your product. All you need to do is tell your customers about the product and that you endorse the product. The owner of the affiliate program does the rest and pays you a commission for selling the product.

By using a referral system, upselling and backend selling, you should be able to get more business from your existing customers and generate more profitable sales without paying costly advertising premiums.


 
 
About the Author
Martin Print, based in Australia, have helped more than 2000 clients grow their businesses by generating more sales through creative print & design. More info: http://www.martinprint.com.au

Article Source: http://www.simplysearch4it.com/article/32015.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/32015.html" as shown above and make it hyperlinked.



  Some other articles by Martin Print
Planning for success
Few small business owners have ever taken the time to develop a strategy to ensure their business succeeds. Most of them spend more time planning their next holiday than ...

Australian Copyright and the Copywriter
THE terms copyright and copywriter are often confused and I have had several requests from people asking me to explain how ...

How to get the most out for brochures in your business.
A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay. To gain the maximum benefit from your brochure, you need ...

Is your marketing effort working?
For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away. If you fail to attract his ...

How to make your business stand out from the crowd.
No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is ...

  
  Recent Articles
Large Posters is the best means of promotion
by Chris Broad

Banner stands can give your banner a unique feel and look
by Chris Broad

Choosing Your Internet Marketing Agency
by Lee Smith

Car magnets penetrates to a wide audience
by Chris Broad

Be An Expert
by Jeffrey Solochek

Online Advertising- The Way It Is Done
by Sharon Lepcha

What is the Secrets of Battery Runtime?
by goodbattery

Looking for a Catalog Printing Company?
by Charmaine Joy

Good Email Advertising
by Lance Dwayne Ronald Brown

The Dark Art of SEO and The Death of The Yellow Pages
by TJ Kirgin

Successful adsvertising
by Emmanuel Scott

Banners is the best means to reach out to your target audience
by Chris Broad

Custom banners have the power to convince target audience
by Chris Broad

Can't connect to database