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Is Google Adwords The Right Advertising Method For You?
By John Carr
The secret to successful advertising is to find a method of conveying your information to as many people as possible, while keeping your advertising costs to a minimum. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.
It is no secret that pay per click can really make your business swell with traffic and customers. By placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords, you know that it is not really a pay per click search engine, but, a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in learning about Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.
The basic idea of Google Adwords is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces, so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as a description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.
Google's Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate x the cost per click. This in turn determines what your page ranking will be in the end. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion. A word of caution though, it is a good idea to set a spending cap that you feel comfortable with. If you have alot of people clicking on your ad but not buying your product or service, it could end up costing you.
About the Author
John Carr is a well known affiliate marketer and author who has researched many of the home based business opportunities on the net today, here are his picks.
http://www.JohnsNetPackages.com
Article Source: http://www.simplysearch4it.com/article/25318.html
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