MLM... Scheme or Dream?
By Trent Brownrigg
Multi-Level Marketing (MLM) is a very highly debated topic. Ask one person and they will say it is all a complete scam. Ask another person and they will say it is the greatest thing in the universe. One person will say, "MLM didn't work for me" and the next will say, "I made millions in my MLM business!"
Well, here is the truth behind Multi Level Marketing...
MLM in and of itself is not a scam, scheme, or anything of the sort. It is a very legitimate and powerful way to do business. In fact, almost every business has at least some aspects or resemblance of an MLM, whether they admit it or not.
The problem is that people have a tendency to believe that joining an MLM opportunity is some sort of "magic" thing where they will not have to do anything but sit on their butt and still get rich in just a couple weeks. When that does not happen they are quick to tell everyone they possibly can just how much of a scam every MLM in the world is.
The reality is that if they would have just spent as much time actually putting effort in to their MLM business as they did bashing it afterward, they probably would have made a lot of money.
These days most people have a negative view of multi-level marketing simply because they do not understand it or they don't fully give it a chance. They just listen to someone they know who says, "MLM doesn't work".
No business in the world, MLM or otherwise, "works" or "doesn't work" ....it is the business owner that has to put in the proper time and energy needed to make it work.
With that being said you do still need to be careful and do your due diligence before joining an MLM business or any other "opportunity" of any kind because there are many people out there who are just looking to make a quick buck off of you by scamming you.
Just remember... if you do have a bad experience... it was not "Multi-Level Marketing" that was the to blame. Instead it was most likely that particular company, or lack of effort, or an individual scam artist, or something else along those lines. You can be sure that MLM in general was not the problem!
So remember... MLM is not a scheme, it is a very pleasant dream! A dream that will come true if you are willing to pursue it with all your desire.
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