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  Category: Articles » Health & Fitness » Cancer » Article

Haven't you got your breast cancer awareness bracelet yet?

By Shannan Barrett

By now you should be familiar with the yellow 'LiveStrong' rubber
cancer awareness bracelets. They were popularized by seven-time
Tour de France cycling champion and cancer survivor Lance
Armstrong. The money from their proceeds goes for cancer

If he has been planning to pitchfork cancer awareness into
society's consciousness, Lance Armstrong has done a really good
job. His rubber bracelets are ubiquitous today, an ever present
awareness tool for cancer, and a fund-raising tool for cancer

Among cancer awareness bracelets, next to Armstrong's rubber
wristbands come the breast cancer awareness bracelets.
However, unlike the 'LiveStrong' rubber band bracelets, these
breast cancer awareness bracelets come in different colors. The
most popular color for breast cancer awareness bracelets is pink.

But why pink? There is a story behind it: Charlotte Haley, a 68-
year-old woman, began making and distributing peach ribbons in
the 1990s with cards that read: "The National Cancer Institute
annual budget is $1.8 billion, only 5 percent goes for cancer
prevention. Help us wake up our legislators and America by
wearing this ribbon." Haley's daughter, sister and grandmother
had breast cancer. Self magazine wanted to use Haley's
ribbon but she refused saying they were too commercial. The
magazine came up with another color then -- pink. Focus groups
say pink is 'soothing, comforting and healing.' Soon the pink ribbon
became the worldwide symbol for breast cancer, and Charlotte
Haley's peach ribbon was history.

The National Breast Cancer Foundation, Inc. says that more than
211,000 women will be diagnosed with breast cancer in America in
2005. Of these 43,300 will die. One woman in eight either has or
will develop breast cancer in her lifetime. In addition, 1,600 men
will be diagnosed with breast cancer and 400 will die this year.

However, the breast cancer awareness bracelets can come in all
colors, a rainbow of them, depending on the organization or
charity selling them. These bracelets usually have some message,
such as 'Support Breast Cancer Research And Education' stamped
on them.

Well, the breast cancer awareness bracelets needn't be made of
rubber or silicone either. The bracelets can be made of pearl, or
cats eye, or metal, or any other suitable material. There are even
stainless steel breast cancer awareness bracelets! The difference
between them is, of course, the price. The rubber ones would sell
for around $1 a piece. The metal ones would sell higher. Some
pearl breast cancer awareness bracelets sell for around $30 a
piece. Such bracelets serve two purposes -- they are jewelry and
also spread the message of charity and breast cancer research.

The advantage with rubber breast cancer awareness bracelets,
apart from the price, is that they are infinitely customizable. Yes,
you can order them in any color and with any message stamped on
them. You needn't take them off while washing or playing -- they
are all-weather bracelets. And you don't have to worry about
losing them, unlike the pearl or cats eye ones.

The rubber breast cancer awareness bracelets can be ordered in
bulk or bought in packets of a dozen or so from many Web sites.

About the Author
Shannan Barrett is an avid reader and market researcher. She dedicates much of her free time helping the underprivileged and finds the charitable aspect of the 'bracelet craze' amazing, especially with Lance Armstrong's 'Live Strong' foundation. Barrett analyzes why breast cancer awareness bracelets are becoming ubiquitous, and why they come mostly in pink color. Learn more about breast cancer at

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  Some other articles by Shannan Barrett
Will custom rubber bracelets go out of fashion?
In the last two years custom rubber bracelets have invaded our life. And despite fashion gurus pronouncing them a 'passing fad' they are ...

Rubber cancer bracelets: a small, big gesture
What prompted ace cyclist Lance Armstrong to hit upon the idea to use rubber cancer bracelets to fund cancer research? No one knows. But the signature yellow rubber cancer ...

Rubber bracelets: the ubiquitous talismans of hope
Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong's Live Strong Foundation are. But when the ace cyclist who overcame ...

Rubber band bracelets: be in the loop
Those colorful loops of rubber should be quite familiar to you by now. Yes, we are talking about rubber band bracelets. ...

Have a cause? Wear a rubber wristband!
They are the hottest wearable right now, despite the fashion gurus adding the adjective 'once trendy' while referring to ...

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