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Is Email Marketing Still An Effective Option For Network Marketing?
By Rich Niccolls
Is Email Marketing Still An Effective Option For Network
Marketing?
With email filters, blockers, and simply tons of unsolicited
email, is email marketing still a viable option to build and
grow your network marketing business? The answer to
this question, in my opinion is "Yes, but."
Let's deal with the "Yes" first, then we'll deal with the "But."
I remember about 5 or 6 years ago putting about 400 leads
into my autoresponder and enrolling about 8 - 10 people a
month into my nutritional program. Today, if you had 10
times that many leads, you may get a couple of prospects,
and maybe, maybe, one enrollment. It is true that times
have changed, but that doesn't necessarily mean that
email marketing is dead. Let's look at a couple of
examples.
One colleague of mine from California literally cannot keep
up with the large number of prospects inquiring about her
program. She is signing up 10 - 15 people per month into
her program which costs about $1300 to start. Eighty
percent of her efforts are wrapped up in email marketing.
She has gone through the learning curve and is what I
would call, a professional email marketer. How many
emails does she send? About 1 million per month.
Another colleague of mine from Georgia is enrolling about
30 people per month into his business, a $20 a month,
non-nutritional program. He is not highly sophisticated in
what he does, but is effective enough to send out about
250,000 - 300,000 emails per month.
What is the biggest difference between now and then?
Numbers. With the vast expansion of the Internet and
email marketing, it simply requires greater numbers to get
results today. It is not uncommon for some folks to get a
couple hundred unsolicited emails a day that you must
compete with. With the billions of emails circulating on a
daily basis, you need massive numbers to get results. So,
how many emails should you send out? Keep reading.
Now let's talk about the "But."
The biggest downside to email marketing is that new
recruits are weak. Email marketing is notorious for having
a revolving door with new recruits. Why? There is no
relationship involved except for exchanging a few emails.
Email marketing is very impersonal, and without the
relationship, there is no bond (or glue) to hold the new
recruit in your business. Many leave as quickly as they
come. So how do you overcome this?
With both of my colleagues whom I mentioned above, they
are both fanatical about picking up the phone within a very
brief time that the prospect visits their web site. One of the
very first comments out of their mouth is "I wanted to give
you a call and let you know there is a real person on the
other end of the email." And it works!
Picking up the phone, reaching out and touching them,
and beginning to bond with the new prospect or recruit is
vital. If you are not willing to pick up the phone, then email
marketing isn't going to be worth it for you. One of email
marketing's strengths is sorting through the prospects, then
giving you someone to talk to.
So, how many emails should you be sending out in order
to get enough prospects to talk to so you can build your
business? As many as you can. From my observation,
100,000 leads is minimum. Anything less will not produce
results for you. If it is within your budget, 300,000 is a
better number. For the "email marketing professional,"
maybe one million is a better number. Whatever the
number, you must be committed to constant, consistent
effort, followed up by a personal phone call.
One final thought before we wrap this up. If you are going
to involve yourself in email marketing, you must take the
time and learn how to do it right. Understand that some
people will complain about not wanting your emails, you
will get undeliverable emails and blocked emails, and your
autoresponder company may change their policies on you
and you have to switch companies. But take the time to
become a professional at what you do.
In summary, is email marketing still effective for building
your MLM business? Yes. You simply must increase the
numbers of emails you are sending out. But, you must
also understand that you must pick up the phone and
reach out and touch your prospects and new recruits or
you will lose them. It is still a viable option for those who
want to use this as a means of growing their network
marketing business.
About the Author Rich Niccolls has been helping networkers with leads for over five years. For a list of email marketing friendly autoresponders and mass senders, visit his web site at:
http://www.National-Leads.com/autoresponders.html
Article Source: http://www.simplysearch4it.com/article/7780.html
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Some other articles by Rich Niccolls | |
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