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Microsoft CRM in Brazil: implementation, customization, support - overview for consultant




By Arthur Ferretti

Microsoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across Brazil and the need for Microsoft CRM implementation, support, tuning, reporting, training services, especially in such business metros as São Paulo, Rio de Janeiro, Salvador, Porto Alegre, Curitiba, Belo Horizonte, Recife, Manaus. In this small article we try to project US market lessons on Brazilian business climate.

    Sales. Microsoft CRM in opposite to former CRM leaders, such as Siebel, Onyx, Saleslogix doesn't need hard pushing sales efforts. It also should probably not be sold to the company top management, but rather to IT department enthusiasts, who are in charge for specific legacy business system support and data fixing. Microsoft CRM is very simple from business logic and intuitively understood by IT group. It is rather very simplified version of full-featured CRM, such as again Siebel. Installation. Microsoft CRM should be either hosted or installed by in-house IT group. And this is due to the fact, that MS CRM utilizes all the resent Microsoft technologies: MS Exchange Server 2003/2000, Active Directory, MS SQL Server, Crystal Reports Enterprise, MS Outlook client, Microsoft IIS, .Net components, etc. This makes installation sensitive to existing setup of the above components Implementation. The crucial in the implementation is Workflow design, which should be probably done by consultant with IT in-house specialist. This process doesn't require a lot of business consulting knowledge and in our experience company middle management actually makes suggestions in the time of initial presentation. In the case of MS CRM Sales module - the workflow should organize leads processing up to the point of closing the deal and following invoicing. When workflow is realized sales team works as excellent orchestra. Customization. Usually MS CRM ties together existing legacy business systems and replaces large portion of them. Typical case - if you are freight forwarding client and have cargo tracking system - you should more likely have lookup from the MS CRM account screen to the customer current shipments statuses. This is usually made as small web application, created in Visual Studio.Net with MS CRM SDK and SQL queries to legacy database. Support. Because MS CRM is web application - it can be used by remote users and automate operations across the whole Brazil and even Worldwide. The same should be said about MS CRM support - your Microsoft Business Solutions CRM Partner can support your installation remotely from say office in São Paulo as if it is located across the street.

Good luck implementing, customizing and reports designing and if you have issues or concerns - we are here to help! If you want us to do the job - give us a call in São Paulo: 55-11-3826-3449, 55-113825-2586! help@albaspectrum.com
 
 
About the Author
Arthur is MS CRM Specialist in Microsoft Business Solutions Partner Alba Spectrum Technologies ( http://www.albaspectrum.com ) - Navision, Great Plains, Microsoft CRM customization company, serving client in Brazil, USA, Lisbon, Porto, Madrid, Barcelona, Toledo, Malaga, Seville, Buenos Aires, Mexico and having locations in multiple states and internationally

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  Some other articles by Arthur Ferretti
Brazil: Microsoft CRM Integration Scenarios
Microsoft Dynamics CRM 3.0 should be considered as very flexible, programmable and customizable CRM application, really it is a heaven for Microsoft .Net and SQL developers. In this small article we will give you highlights ...

Microsoft Dynamics AX - Axapta - technical notes plus customization
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Oracle E-Business Suite vs. Microsoft Dynamics AX - Axapta: LATAM & Brazil
In this small article we will only concentrate on Microsoft Dynamics Axapta (and will not consider Microsoft Dynamics GP and NAV) in comparison to Oracle Financials/E-Business Suite/Applications and the localization and ...

Oracle Financials Implementation in Brazil - consultant review, plus competition
Among the major international ERP brands, localized for Brazilian market we should mention SAP with its recently localized product: SAP Business ...

ERP Selection: SAP Business One, Brazilian subsidiary - multinational corporation
As we see it, based on decade long ERP consulting practice, the decision is not an easy one.  First of all – if you look at the USA ERP market – here Microsoft Great Plains ...

Microsoft Navision Implementation, Customization, Integration - Rio de Janeiro ERP Market Notes
Major ERP/MRP vendors, such as Oracle. SAP, Microsoft Business Solutions are present on Brazilian market, in this small article we would like to highlight MBS ...

  
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