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Microsoft CRM in Brazil: implementation, customization, support - overview for consultant
By Arthur Ferretti
Microsoft Business
Solutions CRM is present several years on the US software market plus it makes
advances in Europe. We expect
substantial number growth of Microsoft CRM implementations across Brazil and the
need for Microsoft CRM implementation, support, tuning, reporting, training
services, especially in such business metros as
São Paulo, Rio de Janeiro,
Salvador, Porto Alegre, Curitiba, Belo Horizonte, Recife, Manaus.
In this small article we try to project US market lessons on Brazilian business
climate.
Sales.
Microsoft CRM in opposite to former CRM leaders, such as Siebel, Onyx,
Saleslogix doesn't need hard pushing sales efforts. It also should probably
not be sold to the company top management, but rather to IT department
enthusiasts, who are in charge for specific legacy business system support and
data fixing. Microsoft CRM is very simple from business logic and intuitively
understood by IT group. It is rather very simplified version of full-featured
CRM, such as again Siebel.
Installation.
Microsoft CRM should be either hosted or installed by in-house IT group. And
this is due to the fact, that MS CRM utilizes all the resent Microsoft
technologies: MS Exchange Server 2003/2000, Active Directory, MS SQL Server,
Crystal Reports Enterprise, MS Outlook client, Microsoft IIS, .Net components,
etc. This makes installation sensitive to existing setup of the above
components
Implementation.
The crucial in the implementation is Workflow design, which should be probably
done by consultant with IT in-house specialist. This process doesn't require
a lot of business consulting knowledge and in our experience company middle
management actually makes suggestions in the time of initial presentation. In
the case of MS CRM Sales module - the workflow should organize leads
processing up to the point of closing the deal and following invoicing. When
workflow is realized sales team works as excellent orchestra.
Customization.
Usually MS CRM ties together existing legacy business systems and replaces
large portion of them. Typical case - if you are freight forwarding client
and have cargo tracking system - you should more likely have lookup from the
MS CRM account screen to the customer current shipments statuses. This is
usually made as small web application, created in Visual Studio.Net with MS
CRM SDK and SQL queries to legacy database.
Support.
Because MS CRM is web application - it can be used by remote users and
automate operations across the whole Brazil and even Worldwide. The same
should be said about MS CRM support - your Microsoft Business Solutions CRM
Partner can support your installation remotely from say office in
São Paulo as if it is located
across the street.
Good luck implementing,
customizing and reports designing and if you have issues or concerns - we are
here to help! If you want us to do the job - give us a call in
São Paulo:
55-11-3826-3449, 55-113825-2586!
help@albaspectrum.com About the Author Arthur is MS CRM
Specialist in Microsoft Business Solutions Partner
Alba Spectrum Technologies (
http://www.albaspectrum.com ) - Navision, Great Plains, Microsoft CRM
customization company, serving client in Brazil, USA, Lisbon, Porto, Madrid,
Barcelona, Toledo, Malaga, Seville, Buenos Aires, Mexico and having locations in
multiple states and internationally
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