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Popup Ads - Redesign Them and Explode Your Sales!
By Joe Borges
Most people put popup ads and Spam in the same category; they
genuinely don't believe in their effectiveness.
However, marketing statistics show that popup ads are powerful
marketing tools that can significantly increase your sales and
subscribers to your opt-in list or newsletter. On the flip side,
popup ads are the third most hated entity on the Internet, behind
Spam and adware. This is because most popup ads are the rude
interrupting variety that traps the user into an unending loop.
It is possible to produce Popups that provide relevant information
to users in a non-intrusive way. You just need to be sure that you
are providing relevant information to the visitors to your site
(information that they are already actively looking for.
If you are using conventional popup ads on your site, you may
have noticed oh, in the last year or so...that your opt in list has
been continually declining. You can attribute this decline to the
advent of the popup blocker. Just in case you're not familiar with
pop-up blockers, here's the short summary¡over the past year, a
lot companies, even the major ISP's (Internet Service Providers)
such as AOL, Google and Yahoo have been releasing software
designed to block pop-ups, so that anyone who has the software
installed can control how many pop-ups they see from what
website or even block them totally. In lots of cases, the average
Internet user doesn't even know that they have a popup blocker
installed on their toolbar.
There is new technology available now that lets you create a new
type of popup ad. This ad is an animated floating ads that look
and behave like pop-ups but are essentially a part of the main web
page, so popup blockers can't stop them.
Unlike conventional popups, which open new browser windows,
these ads are part of your web page.
Using this new technology, you can:
Conduct polls and surveys to can get useful feedback from your
visitors/aid your marketing efforts
2. Capture email addresses from visitors by offering them free
information
3. Use your thank you pages to introduce your visitors to your
other products. Since they are already in a buying mood, there is
a pretty good chance that they will be receptive.
4. Add "tips of the day" and change them every so often to
generate interest.
As a smart internet marketer, I'm sure you know that by capturing
the visitor's email address, and then following up with them via an
effective auto-responder campaign, you can more than double your
chances of closing the sale. By using the new popup ads, you can
do exactly that!
Joe Borges makes it easy to get your website optimized and rapidly build your opt-in list. Learn how to increase your subscribers and sales quickly and easily by visiting:
http://www.tekretail.com/hadboxsmall.html
About the Author
Joe Borges is an experienced Internet Marketer and Software Consultant with experience in website development and implementation. He is also a professional SEO Consultant, helping internet businesses increase their web presence, website traffic and Search Engine Ranking. Get tools and strategies that you can use right now to make your online business thrive by visiting:
http://www.tekretail.com/seo-software.html
Article Source: http://www.simplysearch4it.com/article/16139.html
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