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An Introduction to Store Fixtures
By Jimmy Sturo
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding the right location. Once you've found it, the next step is to decide how to dress up your establishment; you'll need to decide what retail store fixtures will properly display your product. At this stage another invaluable cliché applies, "Presentation is everything!"
It's true that how you present your products for sale is as important as the location, the timing of your venture and the pricing of your merchandise. On one hand, you wouldn't display expensive wares in cheap, shoddy or dirty store display fixtures. An appearance that turns people off the minute they walk into your store isn't going to help sales and, in fact, it will probably hurt them. On the other hand, you don't want your display choices to completely overwhelm the merchandise. Dazzling displays that distract from the sales appeal of your merchandise won't help business either.
In order to maximize your sales potential you need to decide what look and feel of the store will appeal to your target customer. Remember, no sale is complete until the customer leaves the store satisfied with his purchase, and a crucial part of that process is the way in which your products are displayed. There are many choices to make. It can be helpful to visit other stores selling similar merchandise even if your product is so unique that you have to travel to another city to find them.
Even if you are selling an invention of your own that doesn't exist anywhere else, it will still fall into a category of stores that you should investigate before setting up shop. Art stores have one look, plumbing supply stores another and clothing boutiques still another. Even if your investigation helps you decide which display perspectives don't work for you, that knowledge can save you time and money in the long run.
About the Author
Store Fixtures Info provides detailed information on metal, antique, wholesale, and used store fixtures and store fixture parts. Store Fixtures Info is the sister site of Mannequins Web.
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| Some other articles by Jimmy Sturo | The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in ...
How to Buy Wholesale Store Fixtures for Your Business
It may sound funny, but honestly, if you're opening up your own retail store the last thing you'll ever want to do again for the rest of your life ...
The Allure of Antique Store Fixtures
They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or ...
The Benefits of Metal Store Fixtures
Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending ...
A Look at Store Fixture Parts
Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded on ...
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