| |
Contrast into printing
By Florie Lyn Masarate
A printing job’s purpose is to communicate a message. Most often than not, the messages are left ignored when it has no impact on people. Knowing the right impact to put into your prints will guarantee your message read and understood. One way to do this is to put some visual impact into your work. This can be a form of powerful words, eye-catching graphic design or a good layout.
A good way to create a noticeable design or layout is by means of using contrast. Contrast can be the size, color and format or the unexpected against the expected. Size contrast can be put in the graphics or the texts. The greater the difference, the more the impact it will have. An example of this a print having a headline in large letters will have a different impact if you make it the other way around, small headline and big text. Both can have their impact on the readers depending on the way it is presented. If you were presented with an advertisement using the brightest of colors with the words barely readable that you have to squint to read it, would you say it did not have an impact on you? You will remember it and even tell your friends about it.
Using colors to imply contrast will work better if it involves something unexpected or extreme. It does not necessarily follow that using colors like neon pink will get the attention more than any other color. A simple black and white or even a single color on your print can create an impact. Depending on how you go about designing them, any other colors can work for the desired impact.
Contrast in designs however can be by the way you present them. It can in the manner you fold your brochures. If the usual folding style is two-folds, why not make it three or more folds. The readers’ tendency upon seeing them would be surprise and finally interest. Putting some personal messages into them can also be done. People would get the feeling that you have gotten in all that trouble just to have that kind of card. Besides, they do not receive those kinds everyday. One of a kind, indeed. They would end up thinking that if you can go into all that in just your advertisements, why not in your services? This impact on them would make you a priority on their list of whom to call and get.
These are not only ways that you can make an impact. There is other countless way to do so. Now all you have to do is make one of your own and see the result.
For comments and inquiries about the article visit http://www.colorprintingwholesale.com
About the Author
Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.
Article Source: http://www.simplysearch4it.com/article/7081.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/7081.html" as shown above and make it hyperlinked. |
| Some other articles by Florie Lyn Masarate | Is online business card design the right choice for you?
When do you know if designing a business card online is right for you? Three reasons.
First, if you want a professional and classy business ...
Some of the biggest flaws in web designs
1. Bad layout formatting.
Try to use your judgment when it comes to layout. They will serve as your best guide. Do not just center on your body text. ...
When planning the internet marketing strategy that will work for you
Having an effective internet marketing strategy can be as easy as one, two, three now that there are tools you can use to market your ...
Distinguishing laser from LED printers
A piece of advice for printer shoppers out there. Have a good look at the spec of the one you are choosing. You do not know it but you may be buying a LED printer instead of ...
Career as a photographer?
Picture this. You just got a new digital camera and you are getting to see good shots everywhere. You take photos of everything. Your neighbors garden, the street, etc.
...
Back to paragraphs
Some point in their careers, the best designers may have found some difficulty in setting the body texts of their works. How do you solve body texts problems?
1. Indents. Paragraphs need to be ...
|
|
| |
|
|
|
