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Color association in logos and designs
By Florie Lyn Masarate
you ask someone what is the logo for Mcdonalds, an instant answer would be given to you in a matter of seconds. Adult and young children alike. Give them just a quarter of a second to make the association and instant answer! Now ask them about its color. What do you get? That same matter of second correct answer. Making the association with colors is not as easy as associating it with the name or logo. But somehow, these people managed to supply the different answers in both same times.
Does this mean that these people have very good memories? Could it be that they have high IQ’s? Or does this have anything to do with the logos and the colors themselves?
These logo and color association is called business “branding”. Branding is the strategy in which businesses create and maintain their own unique symbol; can be in terms of a logo, fonts, graphics and most especially, colors. Using this, they are given their own identity, unlike any other business. These things isolate and make them one of a kind. It also serves as something that attracts people’s attention, engraving it in their minds making them remember and the business memorable. This branding should be maintained to every aspect and product of the business as possible. Changes and modifications can also be done as long as the old essence is still there and not completely erased.
You can tell when a branding is effective when people can tell instantly just by looking at the logos or colors what is business’ name is. Or just by telling the logos and colors, the name is distinguished. These things help them remember you. Colors play an important role in these logos. They add a certain touch and style to would be plain and unattractive logos. What does color have to do with it?
Colors, unlike graphics and prints, are easier to memorize. All people have to do is take a look at it. No more reading, just stare at it then memorize it instantly. People, being visual, have the tendency to see things first before deciding on interest next. The interest on what they see will be the basis for what they will do next. Will their interest be big enough to make them take the next step in knowing more about what they see? Or no interest was piqued at all?
These are the things that color can do in a design or logo. It follows that what they can do to these things can do also for your business. So decide first the colors you need when planning a business. Because colors into prints and logos has something to do with the success and failure of your business.
Whichever comes first.
For comments and inquiries about the article visit http://www.colorprintingwholesale.com
About the Author
Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.
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