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  Category: Articles » Internet & Online Businesses » Website Design » Article
 

The best of the best postcards




By Florie Lyn Masarate

There are some learning in life that people have to go through with in order to learn the lessons that come with it. This may sound dramatic but it really helps people in getting things right and knowing the best of the best.

This is also true in printing. People getting printing materials that tend to be informational or is into marketing certain products and services are clearly becoming an expert on what they consider the best not just in presentation but also in contents.

Take, for example, small printing materials like postcards. People receiving them have always been amazed at the development that these cards have undergone through the years. They started simply with the just some words and contact details, but now even graphic designs are being put into them. These cards are becoming marketing tools also, as they are handy and easy to give out to potential clients. Not only that, postcards is now sent through emails. Just look at what postcards have become. Other than these things what are the highlights that postcards must have?

Postcards are better off without an envelope. You know why? Because people being busy bodies always on the run, are likely not to have time to open these envelopes to look at what it contain. There are a lot of things that people have to do in a day, letters to read and reading your postcards will just add to the trash mails that people ignore most of the time. The tendency is for them to throw it away without even bothering to read what it says. So giving them postcards sans the envelope, you get assured that somehow, and even in a fraction of a second, they have seen and read what your postcards say. Having seen them first, before throwing them away is something that you cannot have done with an envelope. And the next time you send them that same card again, they will remember having received one before throwing it away again.

Promoting one thing at a time in your postcards and sending them time and time again helps, a lot. This is making them aware of what you are marketing, may it be a product or s service. Having them sent over again to potential customers is not necessarily wasting time and money. It is making them aware of what they are missing and what they should know about. Do not mind raising some tempers, at least they remembered you having sent them more than once. Repetition and persistence works, in time.







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About the Author
Florie Lyn Masarate got the flair for reading and writing when she received a subscription of the school newsletter in kindergarten. She got her first article published on that same newsletter in the third grade.

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  Some other articles by Florie Lyn Masarate
Shifting to digital
If you ever get to see photos that were not done digitally, you would begin to wonder why it isn’t so. With ...

Design myths
It is said that in designing, there are certain rules that these designers have to know. These rules were designed to be followed but not necessarily at all times. Sometimes the need arises for them ...

The numbers in colors
Printing companies sole purpose to properly execute any printing job that the customer has put into their hands. This would also mean getting it done without encountering any problems that might have aroused if done by these ...

Small prints matter
What is the main purpose in getting your work printed? The purpose is for others to read them and get something out of them. By getting something out of these prints, there lies the basis ...

Shouting in prints via ALL CAPS
What would you feel when someone shouted at you? Of course, you would get angry. It makes you feel like burning all over and your blood boiling when you hear ...

Direct-To-Plate Printing versus Digital Printing
Direct-to-plate and digital printing have been used by people for a long time now in printing low quantity but full color printing jobs. This full color but low quantity ...

  
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