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The first step to start a business.
By Antara Gupta
Often your brochure is your sales person.
Colour has the wonderful ability to make a brochure attention
grabbing. But, it is important to also consider how easily
your customer can browse the information and find exactly what
they're looking for. For this reason, you want to take
advantage of how colour helps to visually organize. Here we've
provided an example of a Product Brochure to view as we go
through the elements required when making a powerful marketing
tool. Your goal is to give the customer enough information so
that they can understand what your product offers, yet at the
same time you don't want to overwhelm them with too much to read.
To create a brochure that is engaging to read, you need to break
the information out into understandable blocks. To bring great
prominence to elements, you want to make them darker than others
or use warm colours. Cool colours will make elements recede.
First Part: picture
Nothing is as compelling as a good picture of your product.
Make it colour and it will make your product much more real to the
customer.
Second Part: quick description
It may be that the name of your product says it all, but if
not, have a short sentence that quickly tells the customer what your
product is. Notice that we use larger text that comes forward to
highlight importance.
Third Part: quick overview of features
We've put some key features into bullet points. This allows
the customer to obtain more detailed information, without having to
read all of the text.
Fourth Part: deeper description
The longer text really goes into a robust description of the
product. But, you will notice that we have used a dominant headline to
further break this section into sections. The headline could be in
either a warm colour or in black to bring it forward. This way, the
reader can scan through the paragraphs and find the most interesting
information quickly. Getting an overview helps them also understand
the reasoning for why they should buy your product. Remember, an
educated customer is your best customer.
Fifth Part: build trust
Give customers quotes from trusted 3rd parties or competitive
comparisons. This shows a confidence in your product that builds trust
- which is often the biggest barrier to making a purchase decision.
Here we have made this information stand out so that you can see that
it is extra information that is separate from "pure" product information.
Sixth Part: call to action
After reading your brochure, what should your customer do ?
Hopefully come in to your store and buy your product. If you've got a
website, let them know that they can buy there. So, put all the contact
and sales information in there. Put it at the end, because that is where
they expect to see it. In our example, we've made it really clear with
warm colour that we want the customer to go to our website.
About the Author
Author: Antara Gupta
Website: http://craftindia.blogspot.com/
Article Source: http://www.simplysearch4it.com/article/4855.html
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