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Rudolph & Frosty: The Beginning
By J Gardener
You grew up, learning and loving the stories children are told at
Christmastime, stories that have become a part of our cultural consciousness.
And, now, your children are falling in love with the same stories. But you're at
the age-finally-that when you hear the story of Rudolph or Frosty, for the
zillionth time, you're asking yourself, "Where did this stuff come from?"
The childrens' Christmas stories we hear every year seem to have been around
forever, but some of them are actually fairly recent inventions, in the timeline
of Christmas history.
"Rudolph, The Red-Nosed Reindeer" was, originally, purely a marketing tool.
The Montgomery Ward chain of department stores used to buy coloring books, each
year, and give them away to children, as a way of drawing parents to their
stores. But in 1939, the chain decided that creating their own in-house books
would save money, so a young Montgomery Ward copywriter, Robert L. May, was
assigned the task of creating their new giveaway booklet for kids.
May decided on a Christmas-themed version of the old ugly-duckling story,
about a misfit who grows up, ridiculed for his deformity-in this case, a bright
red reindeer nose-but who ultimately proves to be a valued and helpful member of
the community. May wrote the story in verse, and tested it on his own
four-year-old daughter. He had a problem coming up with his hero's name,
however-he tried Rollo and Reginald, before finally settling on Rudolph.
The character was an instant hit with Montgomery Ward's customers and their
children. But, it wasn't until 1949, when May's brother-in-law, songwriter
Johnny Marks, developed the song we know today, that the popularity of Rudolph
became universal. Gene Autry recorded it, and it's been the second-best-selling
Christmas song (after "White Christmas") ever since.
A year later, in 1950, Jack Rollins and Steve Nelson wrote the song, "Frosty
The Snowman", after witnessing the enormous success of the Rudolph song. Up
until this time, Christmas marketing had been largely directed at children
through their parents, the holders of the purse-strings.
When "Rudolph" hit big, Rollins and Nelson decided to jump on the
direct-to-kids bandwagon. They sent their song about the snowman with the magic
hat to Gene Autry, who likewise figured a second shot at a Christmas
hit-for-kids was worth a try. Frosty wasn't exactly the hero that Rudolph was,
at least in the original song; he was just a snowman who liked playing with
children, until it was time for him to leave or melt-though the subsequent
animated adaptations of his story gave him more heroic dimensions. But Rollins
and Nelson had a Christmas hit, and Gene Autry struck gold for a second time in
as many years.
It may burst your holiday bubble to learn that your favorite childhood
Christmas legends were invented for purely financial reasons, but look at it
this way-in the middle of December, when you're busy with shopping lists and
holiday travel plans, what better distraction is there for your kids, than the
animated versions of the Rudolph and Frosty stories, on TV? Those marketers and
songwriters knew what they were doing... About the Author This article was brought to you by Imaginary Greetings, a regular contributor of valuable family oriented content. For a safe and fun place online for your children this holiday season visit the official Santa Claus Web Site.
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