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Importance of content for search engine ranking.




By Gudni Einarsson

Content is starting to be the name of the game more than ever before. It will grow in importance in the future in my opinioin. Google is now starting to weed out those websites that use Adwords and do not provide enough content. This is a good thing. What the Internet should be about is good content. It is highly important for all of us that people will provide as good content as possible. All of us who surfe the Interet for information and therefore all of us want that surfing to be productive in as shortest time as possible. For websites that provide good information there is hardly any competition if it is done in a right way. What you need to know is the strategy that Google itself provides. So what is this strategy. In Google webmaster guidelines these are the few guidelines they mention.

• Create clear hieararchy of pages.
• Have at least one link for each page.
• Links should be text links, make sure that your title and ALT tags are descriptive.
• Make sure to have no broken links, create informative pages and accurate text on every page. relating to the content.
• Create one page with all the links in it, have other revelant websites link to your page.
• Submit a site map to Google.
• What are the keywords, mix them sparingly within the text.
• Make pages for users not search engines.
• Avoid tricks.
• Do not participate in link schemes.
• If you participate in affiliate programs, create a website that provides value.
• Have someone link to you, who has relevant site.
• Don΄t buy one of those search engine optimazation services.


These are some of the webmaster guidelines that Google provides. It boils to one thing if you want to create a website for business, there is only one way for long term profit. That is to provide content that people likes and therefore the search engines will notice as well. Search engine spiders are becoming very sophisticated. As well there are humans behind some of the selections. So if you create a webstie. Do yourself and others a favor. Create a useful site.
 
 
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