Shopping for Promotional Items That Are as Distinctive as Your Company
By John Hanksworth
Do you get stressed when you see a company logo printed across the front of a spherical stress ball at a trade show? Do you feel that there just has to be something else out there in addition to calendars to send to your customers and clients as a thank-you around the holidays? Do you want to find the perfect giveaway item that's as unique and distinctive as the company that you created, nurtured and watched mature into what it is today? Believe me when I tell you that unique items are out there, you just need to know where to look.
One thing that you need to keep in mind while shopping is that all companies, just like yours, do what they do for one reason, and that's to make money. Unfortunately there are many companies that hide fees and conceal additional charges in the fine print. Any company that engages in these types of practices, no matter how extensive their selection of promotional items is, is not the company for you.
Now, onto picking out your company's unique promotional item!
You'll need to come up with a budget before picking out your items, so first you'll need to decide on the purpose of your order. A holiday thank-you for employees or clients and tradeshow giveaways are just a few general reasons for purchasing such items, each requiring a significantly different quantity ordered, and therefore, a different overall budget.
If you'll be setting up for a tradeshow, you'll want to pick out a relatively inexpensive item that is still different from that of your competitors. Adhesive bandages (both plain and tattoo styles) make a unique giveaway no matter what business you're in, as everyone needs a band-aid every once in a while. Magnets not only come in a variety of styles, shapes and designs to coordinate with your company, they are also a practical promotional item that will remind future customers of your name each and every time they look at the fridge.
On the flip side, more expensive promotional items can be given to your employees and top-notch customers. Custom analog watches, contemporary desk organizers complete with a thermal coffee mug, and unique photo frames to sit upon the desk of those who you appreciate will remind them how much a part of your success they are.
If you're looking for something unique that's somewhere in the middle of all of these distinctive and memorable items, maybe lip balm is more soothing to your needs, or a thermal insulated travel mug is more your cup of tea. Whatever you decide on, don't forget to search the World Wide Web to compare products, prices and value.
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