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Reading The Signs of The Times
By Jonathon Hardcastle
Several decades ago, Mohandas K. Gandhi warned against what
he called the seven social sins: politics without principle, wealth
without work, commerce without morality, pleasure without
conscience, education without character, science without
humanity, and worship without sacrifice.
Gandhi's social sins point to the crucial relationship
between our ethics and our public life. That relationship has
proven in the 21st Century to be the main subject in
scholarly debates and the primary focus of constant
questioning regarding the future course of human
interaction, in relation to the latest technological
advancements. In the vast global marketplace, people have to
redefine themselves according to their needs and classify their
wants/desires along a streamline of corporate offers.
Incorporating ethos, dignity and self-awareness in this new
technological era has become more than a challenge for
today's consumers. At the same time, corporate actors
begin to steadily realize that their survival depends heavily
on recognizing this battlefield and to act proactively so as
to come up with innovative flexible channels to service
their targets. Redefining these new competent and
knowledge markets has become for firms a must that needs
to be carefully planned before attempting to indulge
consumer minds.
According to the business strategists, market analysis
requires a thorough understanding of the organization's own
capabilities, the capabilities of current and future competitors,
the consumption patterns of potential customers, and the
economic, physical, and technological environment in which
these elements will interact. Having in mind that the
organization's objective is to provide superior customer value,
the firm must know how consumers determine value, its own
and its competitors' capabilities with respect to customer
value creation, and the relevant economic, physical, regulatory,
and technological environments. Firms have to know all the
elements before attempting to target any market.
But defining a market is not a definite and unchangeable
decision. As an example, the Coca-Cola Company
marketers initially viewed the U.S. cola soft drink market
as homogeneous, thus offered one flavor and communicated
one message. Today, Coca-Cola has changed its view of the
market it wishes to target and has expanded its product line
to include new flavors, with varying caffeine and sugar content,
while it uses different communication strategies for each
market segment. But even if it is easy to comprehend how
production or consumption patterns have changed over the
years due to market dynamics, how have the distribution
channels been affected? How have markets altered the
circulation models used by firms to reach them?
In today's information-based global economy of interconnected
networks, sellers have to come up with innovative ideas,
simplify the processes and increase consumption patterns.
The amazing outcome of the Internet as a distribution channel
was its enormous diffusion from the old traditional markets to
the new adaptive areas, as a necessary technological
advancement, and received as manna from heaven. Today, rural
on-line markers are capable of defining their virtual environment
and differentiate between corporations' offers. But judging from
the psychological drawbacks, along with issues on safety and
privacy, the new challenges that the multipurpose distribution
channels face have to be addressed soon so as to better serve
the global market.
Article written by Jonathon Hardcastle.
About the Author
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Jonathon Hardcastle
political forums
liberal politics
email: simi_hogard@yahoo.com
Article Source: http://www.simplysearch4it.com/article/37095.html
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