| |
Get a 6 Figure Book Advance
By Susan Harrow
Word Count: 917
***Permissions***
You have permission to publish this article in its entirety
electronically, in print, in your ebook, or on your web
site, free of charge as long as no changes to the content
are made and you include my byline, copyright, and resource
box. Please notify me of publication by sending an email
with a copy of your publication to:
mailto:newslettereditor@prsecrets.com Thanks!
===Article Follows===
Get a 6 Figure Book Advance
It's the dream of 81% of the population to write a book. No
matter how many times people tell you how difficult it is to
do, nearly everyone wants to do it. There hangs a certain
romance around writers. I think it's a kind of nostalgia or
grieving for some forgotten part of ourselves. We long to
return to a place where magic and imagination are revered.
Others may just want the quick glory or fast buck they
associate with being an author. But whatever you want,
getting a 6-figure book advance is possible if you have the
skill, drive and know-how. Here are five tips to get you
started on achieving the dream of becoming a well-paid,
respected author.
1. Know the Industry
Educate yourself on how the publishing industry works.
Unlike the old days when publishers were looking to
cultivate long-term relationships with authors who would be
in their stable, today their top priority is just to sell
books.
When I was traveling in Mexico this year I met a woman whose
husband has been a bestselling author for twenty years in
England. He has had the same agent and publisher for those
same twenty years. Every time he came out with a new book
his publishers expected it to be "number one" on the English
equivalent of the New York Times bestseller list. They
worked with him to make it so. In America the bottom line is
king. You must be able to substantiate your claim that your
book will fly off the shelves, without any help from the
publisher.
2. Prove There is a Market for Your Book
In today's world you need to show that your book will sell
to one large audience, or many smaller niche audiences.
Quantify each audience with statistics that show that they
buy books on that subject. It's not enough to say that this
audience would be interested in your topic. You must be able
to prove beyond a doubt with your well-researched facts that
your readers are a *book buying* audience.
3. Develop a Platform
This is the most important aspect of your proposal after
you've proven that there is a pressing need for your book
and that book buying audiences will scoop it up. A platform
is simply YOUR ability to sell books to the audience that
you have said will buy-from you.
It's all about the numbers. How many people are on your e-
zine list? How many people do you speak to every month? How
many people buy your products and services now? Do you have
big name corporations or organizations that will buy your
books in bulk? Do you have a regular column, or write for
publications? Are you frequently seen in the media? If you
don't have an impressive platform you don't get a 6-figure
advance.
4. Map out a Marketing Plan to Promote Your Book.
Your plan should include everything from speaking
engagements, online marketing, licensing, and media
placements. It must be realistic and do-able. In other words
you can't say that you'll speak to organizations of 1000
people or more if you've never done it.
What do publishers hate most?
When you say that you're right for Oprah. Unless you've
already been a guest and taped the show please NEVER say
this if you don't want your reputation instantly sullied.
Instead show how you will build on your past publicity. If
hosts or producers say that they want you back for another
segment because you did such a good job the first time, say
it. But if you haven't done much media to date, don't fret.
You can begin today and get a substantial number of
profiles, features, and comments in the media in a few
months by joining PRLeads,a service which delivers reporters
queries (the stories they need experts for) daily to your
email box. Go here and sign up today at:
http://tinyurl.com/2hy8l
5. Get Endorsements
Big names sell products in a big way. Getting known names of
celebrities, best-selling authors, actors, athletes, well-
known experts in your field, media personalities, any famous
name that has glitter gives you the kind of credibility that
can't be bought.
One of my clients, who got a number of New York Times
bestselling authors to write about him, accomplished three
things with his endorsements. Each person who wrote about
him told a different story about why he would be a winning
author. The first one lauded him as a highly successful
professional. The second stated that my client's book filled
a gap that her book failed to address. The third
demonstrated that the people my client was trying to reach
were an avid book buying market hungry for his type of book-
as they had bought hers.
These meaningful endorsements effectively helped him get his
6-figure advance. (And he got media coached by me before he
met the editors at the big New York Publishing houses who
then bid on his book at auction).
Don't just get endorsements saying you're terrific. Make
your endorsements do double duty by helping you prove there
is a market and that you're the one they want to buy from.
This is the type of information that makes you stand out
from the other 150,000 authors who are published every year,
most of whom never earn back their advance. Don't be one of
them. Instead, follow this advice and you'll be well on your
way to earning a 6 figure book advance. Good luck!
Do you dream of making big money for your book idea... even
before you write it... (even if it's your first book.) Want
to be paid $100-$975,000 or more for your book? Let me show
you how. You'll discover how to land a top literary agent
and sign that coveted 6 figure deal. Get more fr.e.e tips
here: http://www.prsecrets.com/sixfigurebookproposal.html
About the Author
Copyright (c) 2005 by Susan Harrow, All Rights Reserved.
Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com, is
a top media coach, marketing strategist and author of *Sell
Yourself Without Selling Your Soul* (HarperCollins), *The
Ultimate Guide to Getting Booked on Oprah*, and *Get a 6-
Figure Book Advance.* Clients include Fortune 500 CEOs,
bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc.
Article Source: http://www.simplysearch4it.com/article/3336.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/3336.html" as shown above and make it hyperlinked. |
| Some other articles by Susan Harrow | Make Big Money On Your Book - 10 H*O*T Tips
Wouldn't it be nice to write a book, get paid handsomely for it and be considered a top expert all at once? It's possible--if you know the rules.
1. Study the publishing industry.
...
What *Queer Eye* Can Teach You About The Media
1. Show your passion.
The Queer Eye Boys are into what they do. You can tell. Their show has such a different feeling than the spin-off *Queer Eye for the Straight Girl* which lacks ...
Pixar's Joe Ranft's 2 Rules For Living
Joe Ranft knew how to live. Considered the heart of Pixar's films his sense of humor and gift for storytelling were legendary throughout the industry ...
4 Secrets To Becoming A Guest On Top Tv Talk Shows
The phone rings. You hear an authoritative voice say, *Hello, I'm the producer of...Good Morning America or Oprah, or Larry King Live* or any other top talk show, you name it. This is your big ...
3 Ways To Become A Media Bimbo
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted ...
QVC Infomercial: Star in a Famous Person's Infomercial
Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins that appeals to millions, and fits into a category that ...
|
|
| |
|
