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KPO (Knowledge Process Outsourcing) Clientele
By Scott ;Naxton
There is too much talk about "outsourcing" in nowadays. However, this trend
in US is not a new and was existed well two decades back. Outsourcing means
turning over jobs to outside companies to cut costs and be competitive. However,
this concept came into limelight after the worldwide internet boom as well as
the economical development of labor-intensive nations.
Before the wide spread of outsourcing, only few big corporate houses were outsourcing
especially for their Information Technology projects in order to be more competitive
and to be more focused on core competencies. The advantages of outsourcing,
however, analyzed by other small and mid-sized businesses and they started following
the footsteps of big companies resulted in "outsource boom" across the globe.
Corporate sources believe that almost 70 to 80% of the consumer products, IT
companies will outsource their jobs to progressive economies having pool of
well-educated English speaking workforce, such as India, China, Philippines,
Pakistan and so on.
Global KPO (knowledge process outsourcing) economy spurred by big corporate
houses has brought new challenges, which other small businesses have also realized.
In order to have a fair share in outsourcing business, you need good clientele
base. Good KPO/BPO companies have to go a long way in finding such clients.
However, following few guidelines could help you in getting them on board.
1. Meeting Industry Analysts Approaching KPO industry analysts such as Gartner,
Abardeen and other prominent outsourcing companies will help you in getting
true picture of KPO business, latest happenings in the industry. Brief them
about your company and business to enable them to assess your company's outsourcing
potentiality. Such KPO analysts release newsletters periodically, which you
can obtain after becoming their member.
2. Attending conferences Attending conferences of outsourcing companies association
or any such organization, which represents outsourcing companies can help your
company in understanding the business more better. You will be well-informed
about the outsourcing industry. You will interact with many successful outsourcing
companies' representatives, which will further augment your knowledge on outsourcing
business. You may also host the conferences and appoint leading outsource companies
to participate and express their views.
3. Media help Media is the powerful source of spreading information. Publish
news and articles in the leading outsourcing magazines. Useful facts on the
progress of the company, numbers of yearly revenue generated from the outsourcing
business, yearly employment report etc will help in improving the company's
credibility. You can also publish articles having few quotes from the industry's
reputed representatives. Being in news frequently will help your company more
popular. Please do visit at http://www.kpoasia.com to know more about the KPO
business.
About the Author Scott Naxton is a freelance journalist having experience of many years writing articles and news releases on health, insurance, internet businesses and many other public issues. Please do visit at KPO and Knowledge Process Outsourcing to know more about the KPO business.
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