Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article

4 Simple Fresh Approaches To Triple...

By S. Kumar

4 Simple Fresh Approaches To Triple Profits!
(c) Copyright S. Kumar 2004

Ok, You got your Order and gained a customer!

Congrats! Your marketing efforts have paid off.

What next? Simple.--Leverage it to Maximum!

One of the most ignored factors after a sale is NOT to have a STRATEGY to retain the customer and to maintain sustained customer satisfaction!

Your customer has trusted you and he has bought from you. Now its time to take it to the next level.

...which is "Sustained Customer Satisfaction"

Sustained customer satisfaction becomes important in every business. More so on the Internet because of three primary reasons.

1. You can sell more back end products to the same customer with his FULL approval.

2. You can promote different affiliate programs to this customer which he will join on your word.

3. To earn his appreciation! His words are worth of gold to your Website. Word of mouth publicity still remains the best promotional method ever discovered.

Most of the time when I purchased online all I received was a " Standard Thank You Letter ". Cold and impersonal that clearly came across as a Routine Exercise.

Of course I heard from them again when they wanted to promote an affiliate program or a back end product. And this included two known 'Gurus' who never thought of a strategy for -Sustained Customer Satisfaction!

Here is a Strategy That I adopt on my site

*Sustained Customer Satisfaction Strategy *

-Step 1: I give an unannounced surprise bonus IMMEDIATELY on sale. This puts the customer on a positive frame of mind as more value has been added to his purchase.

-Step 2: A "Personalized" thank you email is send to my customer mentioning the support email Ids and BOLDLY reminding him that he is under 100% refund cover.

He can simply ask for charge back if the product is not up to the standard he expected. ( I am yet to receive a Charge back for the 38 info products on my site! )

-Step 3: Exactly after 4 days I send one more email to him with a simple subject line: " Customer Name, Just Checking on XXX Product".

Inside I give him one more SURPRISE Gift as well as enquire how the product is being useful to him. His suggestions and opinions are invited for further improvement.

-Step 4: After 7 days I send him one more email with a subject line: " Customer Name, Your valued recommendation".

Inside He will be requested to RECOMMEND 5 of his friends informing them that he has actually BOUGHT from: and they are trust worthy. And just for his valuable recommendation he gets one more " QUALITY " Surprise Gift!

Please remember here that this " Recommendation" form is meant only for your customers and this is Not the usual " Recommendation " form.

After two years of adopting this strategy, in 2004, more than 70% of my income comes from my past customers -by repeat purchases or by joining for programs under me.

*Two Free "Tell-A-Friend" Resources*

1. Here is a Free .cgi script with advanced features that perfectly lets you implement the above strategy. It has an easy to use web interface, self installing, full personalization, change messages at will and many more. You need not be a techie to use it.

2. You may a get a free " Tell-A-Friend " facility from This is a rather simple one but serves the purpose.

*Final Tips on Sustained Customer Satisfaction Strategy*

1. Make sure that your gifts and bonuses are valuable.

2. Write your emails with full emotion and gratitude for the customer to whom you are indebted for that all important Sale. After all its because of him our business thrives or survives.

3. COMPLETELY automate your email follow-ups with an Autoresponder. Once you do this all that is left will be to add your customers email ID to your Autoresponder. List of Free Autoresponders can be had from:

I hope you have a simple workable strategy now that you can implement immediately.
About the Author

Copyright 2004: S. Kumar,

"Sales Doubler"-- The Web PagePersonalization Script.
Direct-Download Here For Zero-Cost. Grab It Now :-


Article Source:
If you wish to add the above article to your website or newsletters then please include the "Article Source:" as shown above and make it hyperlinked.

  Some other articles by S. Kumar
Is Internet Marketing Dead? No Way!
Is Internet Marketing Dead? No Way! (c) Copyright S. Kumar 2006 Do you believe that Internet marketing is dead? I don't. Not even ...

The Striking Power Of Giving A Free Copy To Your JV Partners!
OK, You have entered into JV's with many marketers for your new smashing product. And you are expectantly gazing at the emails for those welcome order notifications to roll in! But to your ...

5 Zero-Cost Spam Prevention Tools For All Situations!
5 Zero- Cost Spam Prevention Tools For All Situations! By S. Kumar, Anyone who uses email ...

Emerging Negative Tendencies On The JV Scenario!
Emerging Negative Tendencies On The JV Scenario! (c) Copyright S. Kumar 2004-2005 Would you ever propose a JV to ...

"The All Important Question: Crack It"
"The All Important Question: Crack It" (c) Copyright S. Kumar 2004 The all important questions is: "Do we have to believe EXACTLY what the known gurus have to say, follow them ...

5 unorthodox email subject tricks...
5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 If your email subject line doesn't get read -Nothing gets read! And it is worse now! ...

  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate

Can't connect to database