Voluntary Constraint Marketing
By Ron McCluskey
Shopping has become increasingly complex. With the advent of online
opportunities, that complexity has multiplied many times over.
Voluntary Constraint Marketing
by Ron McCluskey
Been shopping for a car lately? Did you buy one? If so, how do you know you
got the best model and the best deal?
Shopping has become increasingly complex. With the advent of online
opportunities, that complexity has multiplied many times over.
And if you are looking to start an affiliate marketing online business, the
decisions can be overwhelming. You are being told that you should concentrate on
eBay, no - Adsense, no - starting an affiliate program, no - ...
According to Barry
Schwarz in The Paradox
of Choice, Why More Is Less we are shopping more and
enjoying it less.
So, what are you to do about it? Mr. Schwarz gives us 5 rules to live by.
1) We would be better off if we embraced certain voluntary constraints
on our freedom of choice, instead of rebelling against them.
Here is the deal. You could spend 12 hours a day trying to figure out which
of the many possibilities being thrown at you is the best. But, if all you are
doing is analysis, you have no production. So, no online affiliate marketing.
After all, the trail to profiting online is learn, produce, analyze, automate
and repeat. If you are analyzing but not going on to the next step, you will
never earn a dime.
2) We would be better off seeking what was 'good enough' instead of
seeking the best ...
Take your time choosing the route you are going to use to market online. But
don't take too much time. Then take your time choosing what tools you need to
start producing the websites, audios, videos and other products that you will be
using in your online affiliate marketing. But, don't take too much time. Settle
for 'good enough' and go with it. You can tweak it later.
3) We would be better off if we lowered our expectations about the
results of decisions.
Don't be discouraged if your initial efforts do not produce the next
Microsoft. Not only is it important to have reasonable expectations, but you
need to be encouraged that you have made progress.
You may remember that Thomas Edison tried thousands of possible combinations
of design, filament and gas to design a light bulb. He was interviewed at one
point and asked if he was discouraged because he was failing. His reply was that
he was not failing, he had discovered over a thousand ways not to make a light
bulb.
If all you do is discover a thousand ways not to make money with online
affiliate marketing, you could write a best seller documenting that.
4) We would be better off if the decisions we made were
nonreversible.
Now that rule is a hard one to swallow. If we choose to make money on eBay
and fail in the first month or two, it sure would be easy to try our hand at
Adsense next. But, this is crucial. You need to trust your early research and
impressions.
When you chose your course, you did so with intelligence based on good
research. Don't throw that all away to start over on another course. If you do,
you will be starting all over, learning how not to make money on the web in
another area!
5) We would be better off if we paid less attention to what others
around us were doing.
It is important to keep an eye on what is going on in your field of online
endeavor. But, it should be done out of the corner of your eye.
This goes back to rule number one. If all you are doing is keeping track of
the trends in your area and are not producing on your own, you will know a lot
about how to make money, but you won't be making any.
If you will take these five rules to heart, you will be better off - not only
with your success, but you will be able to sleep better at night. About the Author Ron McCluskey started marketing online before the web. He had a bulletin board system on an Apple way back in 1986.
Marketing since then has changed a lot, but Ron has kept up with current trends. Find him at http://extremeaffiliateincome.com
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